Outdoor Living at Wyevale 2017

Wyevale Garden Centres have just released their 2017 Outdoor Living  and Accessory brochure.

Containing a wide and stylish collection of products from brands such as Hartman, Kettler, Royalcraft, Leisure Grow, Cole & Bright, Smart Garden, Noma Garden Art, Outback, Grillstream, Campingaz, Weber.

Covering categories from Metal, Rattan and Wooden Furniture, through to Outside Lighting, Heaters, Fire Pits, Gas & Charcoal Barbeques.

With 51 pages, there is sure to be something for every one in the garden this summer

Click the image below for the full brochure in pdf format

 

GRANGE’S URBAN RANGE BRINGS STYLE TO SMALL SPACES

Following a period of consumer research, Grange Fencing introduced a minimalistic range of garden structures and planters for 2016, designed to make best use of city gardens. Now, with the growing trend for outdoor living, the company’s Urban range is more in demand than ever before.

Comprising of a Pergola, Planter, Arch and Screen, the Urban range can be used to help define even small outdoor spaces in terms of a series of outdoor ‘rooms’. Whether dining under the modern Pergola or tending to flowers in the screen-styled Planter, the Urban range can be used to break up patio and garden spaces, without being too overbearing. Featuring clean, sharp lines and an open slatted design, this progressive range is ideal for garden lovers living in more built up, Urban areas where space is at a premium.

Speaking of the Urban range, which will be on display at this year’s Garden Press Event, Grange head of marketing, Rob Giles said, ‘ The Urban range is the result of extensive research and customer feedback and I think the positive reception it continues to be met with is indicative of this.  The collection was selected to be a central feature of our stand at this year’s Garden Press Event as we are keen to demonstrate the way in which more decorative products can be used to create on-trend yet practical outdoor spaces, no matter what sized area you have to work with.”

For more information about the Urban range, visit www.grangefen.co.uk where a short, informative video about the collection can also be found. Retailers interested in working with Grange should contact the company on 01952 588 088 or email sales@grangefen.co.uk.

GRANGE INTRODUCES NEW PRODUCTS FOR 2017

Leading the way in the latest trends and product innovation, Grange Fencing has launched a number of stylish decorative fence panels and gates for 2017 – all cleverly constructed using cutting edge Mortise and Tenon jointed frames for maximum strength and durability.

Contemporary Vogue range

A new addition to the hugely popular Contemporary collection, the Contemporary Vogue Panel is constructed with timber slats on both sides of the frame for ultimate privacy and style. One of the most substantial panels on the market, the Contemporary Vogue Panel comes complete with a matching gate and can be used alongside other pieces in this popular collection, including the Contemporary Arch, Arbour and Planters for a coordinated look.

Vogue Panel 180cm x 120cm

Elite Lille Panel

The newest addition to Grange’s Elite range of fencing and gates, the Lille Panel features a horizontal trellis top for a refreshed, on-trend twist to traditional fencing. Featuring straight cut slats this minimalistic panel boasts a clean finish and super smooth feel. As with all Elite products, the Lille Panel comes complete with a selection of high quality side strips 2

and fence posts which have been planed and grooved to better enhance this premium category of fencing.

Elite Meloir Double Driveway Gates

Available in a choice of three widths, these sturdy gates feature a wave top lattice design for an inviting, decorative appearance. When used in conjunction with the matching Meloir Panel and Garden Gate, the new Double Driveway Gate provides a harmonized garden periphery.

Alongside the impressive design innovations, all of Grange’s new products are pressure treated for protection against wood rot and decay and are available under the company’s Home Delivery service.

Elite Meloir Double Driveway Gate

New for 2017, retailers can find out more by visiting www.grangefen.co.uk or can contact the company on 01952 588 088 or by emailing sales@grangefen.co.uk

 

RHS partners with Mr Fothergill’s for new vegetable and flower seed ranges

The Royal Horticultural Society (RHS) has announced that it has partnered with seeds and plants supplier Mr Fothergill’s Seeds Ltd to launch joint-branded vegetable and flower seed ranges for the 2017/18 season.

Each cultivar in the new collections has earned the prestigious RHS Award of Garden Merit (AGM) — a ‘seal of approval’ for gardeners that the plant performs reliably in the garden*. Packets will appear on two separate single-sided displays — one for flowers and one for vegetables — with bespoke point-of-sale material.

The AGM range will launch from May 2017 and will be available for delivery into retailers from August 2017. The market for the range, as for all Mr Fothergill’s products, is gardeners of all ages, from the amateur to the enthusiast.

This launch means Mr Fothergill’s has become the preferred partner for licensed seed and seed gifting products for the RHS.

In 1978, Mr Fothergill’s began selling seed to garden shops and centres. Today, the company is one of the most respected in the UK market. Its aim is to provide a product range for all gardening needs, from flower and vegetable seed to young plants, potatoes, onions, garlic, shallots, vegetable plants, soft fruit and fruit trees.

David Carey, Mr Fothergill’s Joint Managing Director, said: “We are delighted to be working as the preferred seed partner for the RHS. The packaging and display that we have developed together will really lift this range in-store and will complement our existing offer. We look forward to launching the Mr Fothergill’s and RHS Award of Garden Merit range in the coming months, and developing other products together in the future.”

Cathy Snow, RHS Licensing Manager, says: “Mr Fothergill’s has a well-earned reputation for its passion to supply the very best quality gardening products, underpinned by the highest levels of customer service, a reputation reflected in its presence in thousands of gardening outlets. We are delighted to be able to partner with this exceptionally well-regarded company.”

Treadstone enjoys success at first Spring Fair

Treadstone Products, the well-respected supplier of branded garden accessories is reporting a hugely successful Spring Fair, after exhibiting at the show for the first time earlier this month.  The company – which is renowned for supplying popular branded gardening accessories alongside clever merchandising materials – displayed its leading Laura Ashley and Peter Rabbit outdoor ranges in a retail style environment, catching the imagination of visitors to the stand throughout the 5 day event.

Commenting on Treadstone’s first experience of Spring Fair, Head of Brands Dean Winters enthused, “We had a really busy show. We met our first new customer and took an order for both the Peter Rabbit and Laura Ashley ranges within half an hour of the show opening, which proved to be a great omen for the rest of the week!”

Exhibiting in hall 5, Treadstone’s eye-catching stand showcased impactful branded retail units from both its flagship brands. Praised by visitors for the clever use of space, the stand provided ‘bricks and mortar’ retailers with a clear demonstration of how the ranges could look in store.

“It was great to meet with such a wide variety of retailers from across so many different sectors and to see that they are just as passionate about the brands as we are” continued Dean.  “By the end of the show, we had taken orders and enquiries from Gift shops, Garden Centres, Online retailers, Toy shops, Farm shops, Shoe shops, Distributors, Grocery and Department stores, as well as a number of visitor attractions. The real bonus for us though was the export interest shown from 10 international companies!”

Treadstone Products offers over 500 consumer products available across a selection of branded garden-themed ranges, including Laura Ashley, Peter Rabbit and The Good Life. The company offers flexible packages and a choice of merchandising options to support retailers of all sizes at the point of sale. Retailers interested in working with Treadstone Products can contact the company on 01978 664 667 or email sales@treadstoneproducts.com or for more information, visit www.treadstoneproducts.com.

10 Fundraising ideas for garden centres

The sixth annual Greenfingers Garden Re-Leaf Day will take place nationally on the 17th March 2017, with many events continuing throughout the weekend.  The 24hr Plant-athon, which was a runaway success last year, is being rolled out to more garden centres, and the Garden Re-Leaf Walk boasts a huge uptake in registrations and aims to be both more inclusive and challenging.

Over the last six years, a whole host of garden centre fundraising ideas have been launched, tried and tested.  Here are the top 10, with tips on how to make them a success in your garden centre…

1 24 hr Plant-athon

Alton Garden Centre, Blue Diamond, Hillview, Klondyke, and Hillier have already committed to the event for a second year running.  Orchard Park in Dorset is the latest to sign up, with more expected to follow between now and the 17th March.  But time is running out!  If your garden centre is looking to register for Garden Re-Leaf Day, contact Linda at Greenfingers as soon as possible, via linda@greenfingerscharity.org.uk or by calling the Greenfingers office on 01494 674749.

2 General Knowledge Quiz

Independent garden centres with a loyal local following, such as Perrywood in Essex, have turned this into an annual evening long event, providing food and allowing participants to bring a bottle. The questions don’t have to be about gardening, and as it’s St Patrick’s Day you might want to make that your theme!  Drinking responsibly of course…!

3 Raffle

It’s a popular choice for a reason and that is that it raises a great deal of money, and can be done in conjunction with suppliers.  Last year, Monkton Elm in Taunton experienced an increase in footfall and sales as a direct result of their raffle.  Shoppers bought tickets, and the winners returned to collect their prizes – resulting in further money spent in the café, and on plants and other items on the way out. Cant beat a good raffle!

4 Bake or book sale 

If you’ve got a café and a farm shop this is ideal – but even without either you can still put on a bake sale.  Or a book sale.  Or a mixture of the two!  The more creative the better.  Fairweather’s in Hampshire are keeping it on brand – selling special green Garden Re-Leaf cakes throughout the weekend.

5 Sponsored cycle

Whether your staff members are fitness freaks or salad dodgers – a sponsored cycle is the perfect excuse for exercise!  You can set yourselves a challenge that links in with a theme – for example, Coolings cycled 220 miles to Buckingham palace last year to celebrate the Queen’s 90th birthday.  A great way to entertain and engage with your customers, who can sponsor and donate as they shop.

6 Create a display from trade promotions 

Suppliers such as Gardman sold a range of products last year, with a Greenfingers Charity Tree Mat and Cole & Bright Solar Hanging Jars raising 50p from each item sold, as well as 20p from each Hanging Basket Coco Liner.  This year, Deco-Pak has pledged to donate 5p from each small bag of their new play sand on orders placed in March.

7 Open garden 

Alan Down at Cleeve Nurseries is opening up his private Hellebore collection (http://www.cleevenursery.co.uk/events)- why not organise something similar with a local garden writer or private landowner?

8 Wishing Tree 

The premise is as simple as it is effective – place a potted tree within the main sales area, accessible enough so that children and adults can easily and safely add a note – or write a wish on the back of a star in the case of Whitehall’s in Bristol.  Customers will enjoy being able to express their wishes and will eagerly donate for the privilege.

9 Coffee mornings/afternoon tea

Cafés are usually busy whatever the weather, so holding a coffee morning can be a real winner, and works well in tandem with bake sales.   Last year Barton Grange in Preston sold afternoon cream teas, with £5 donated for each one sold.  This year Squire’s at Hensham are including an afternoon tea party as part of their weekend-long spring launch in aid of Greenfingers.

10 #Gluvies

More for awareness than fundraising – or can it be both?  Once you’ve taken a picture or a selfie of your team – or with your customers – you can post to Twitter or Instagram using the hashtag #gluvies and tagging @GardenReLeaf – or post galleries on Facebook tagging participants to spread the word.  But also the gloves themselves (Briers’ Greenfingers All Seasons Gardener gloves) can be sold in the same way as the famous red noses to raise funds.  35p from each (medium or large) pair is donated to the charity by Briers – who now also have a Greenfingers kids’ gardening kit to further raise funds.  Last year the #gluvies hashtag reached 20,000 people on Twitter, but this year we’re aiming for twice that amount!

Last year, Greenfingers launched its ‘A Million Moments Appeal’, aiming to raise £1 million, over three years.  With the help of events such as Garden Re-Leaf Day, the charity is aiming to provide at least 5,000 children and their families that rely on hospices to enjoy spending precious time together outdoors.

 

Dobbies & Decco to speak at GIMA Day Conference

John Cleland, CEO of Dobbies Garden Centres

GIMA have announced that John Cleland, CEO of Dobbies Garden Centres and Charlie Lacey, COO at Decco will both be speaking at the next GIMA day conference.

The event is being held on Thursday 23rd March at Horticulture House, in Oxfordshire. Following the sale of Dobbies to Midlothian Capital and Hattington Partners, John was appointed CEO in July 2016. Having now been in the role for 8 months, Cleland will set out his vision for Dobbies, one of the UK’s largest chains of garden centres in the UK.

Charlie Lacey takes over the reigns at Decco when John Findlay retires at the end of March. Charlie will be providing delegates with an overview of the business and the value they can add for GIMA Members as a line of supply to the retail sector.

Charlie Lacey, COO at Decco

Joining the line up of speakers is Trevor Pfeifer who will be sharing some award winning garden centre retailing trends from a year of GTN’s Greatest Awards visits, plus Matthew Mein from GLEE who will be updating delegates about the show and the recently announced GLEE Spring Fair concession.

Vicky Nuttall, GIMA Director said ‘I’m delighted with the line up of speakers and we hope to announce more very soon. We’ll also be providing delegates with an update on some of the exciting things we’ve got planned for GIMA and its membership’

The Day Conference is open to anyone who wishes to attend, with GIMA members benefiting from subsidised rates. The GIMA AGM will precede the Day Conference and is open to fully paid up GIMA members only.

To book your place, visit www.gima.org.uk/gime-day-conferences, contact the GIMA office on 01959 564947 or e-mail info@gima.co.uk

SBM invests in marketing to drive growth

SBM Life Science Ltd has expanded its marketing team as part of its strategy for growth; Ioana Codreanu has joined as Assistant Brand Manager and Angharad James as Marketing Assistant.

Their appointment follows the recruitment of Andy Reffold in December as South East Territory Manager.

Ioana joins the company with a track record of working across Europe for high profile brands including Coca-Cola, Colgate-Palmolive and Mars.  Her focus is the development of the iconic Baby Bio®, Phostrogen® and Toprose brands, supporting product development and innovation.

Angharad, who trained as an advertising and marketing specialist, is focusing on the chemical and synthetic categories, while also supporting SBM’s wider marketing activities including its social media campaigns and the GLEE trade show.  Her first project has been the development of a new, simple website – www.sbm-lifescience.co.uk – designed to give retailers an insight into SBM Life Science’s scale, know-how and ambitions.

L to R Angharad James and Ioana Codreanu

SBM Life Science has stated its intention to become a worldwide leader for home and garden solutions, offering an innovative portfolio that will meet the evolving expectations of our customers.  Christina Bouzala, Group Brand Manager of SBM Life Science explained: “Our plans are ambitious.  Ioana and Angharad are passionate marketers and they are keen to add value by bringing their new perspective to the gardening category We’re delighted to welcome then into our team and look forward to expanding our offer to the UK market by introducing new products that will meet the needs of consumers and our customers.”

Naughty Veg Competition

Following the success of its Vulgar Veg competition last year, Van Meuwen is again giving veg growers the chance to enter their ‘veg patch misfits’ into a contest to find the UK’s naughtiest- shaped veg. In an attempt to find the veg with the quirkiest shape or anatomy, Van Meuwen is offering a prize of £500 worth of Van Meuwen vouchers to the grower of the winner.

In 2016, Van Meuwen took the opportunity to relaunch Chilli Willy which caused a sensation at the Garden Press Event at the Barbican in February. Hidden for the sake of propriety behind a pair of red boxer shorts, this old chilli pepper variety gave those who dared to lift the covering quite a shock!

In September last year, entries for
the competition started coming in as gardeners began to harvest their veg plot crops. Chosen from stiff competition, the winner was Mrs D Brand from Weston-super-Mare, with her cheeky carrot (pictured top left). Mrs Brand was duly presented with her Van Meuwen vouchers and is using them to restock her garden. Van Meuwen’s full range of tried and trusted veg favourites can be found on its website, where gardeners know that they’ll find quality seeds and plants at affordable prices.

Best-sellers so far this year are all traditional favourites that gardeners know and trust – Tomato Gigantomo, Courgette Defender, Tomato Sweet Million, Carrot Flyaway, Broad Bean Aquadulce Claudia and Runner Bean Scarlet Emperor.

This year’s competition is launched at the 2017 Garden Press Event which takes place at London’s Barbican Exhibition Centre on February 16th. Van Meuwen spokesperson, Graham Ward, said “So-called ‘wonky’ or imperfect veg has really caught the attention of the public recently, so we felt compelled to further highlight the interest that has been created by some of the supermarkets with another Van Meuwen Naughty Veg competition.”
“We hope that members of the press will encourage their readers to send in photos of their naughty veg – they don’t have to have been grown from Van Meuwen seed – and they don’t have to be anatomically correct!”

Full terms and conditions can be found at www.vanmeuwen.com/competitions

Thompson & Morgan – Garden Trends 2017

We’re only a month or so into 2017 and already we’re noticing a number of interesting trends when it comes to customers’ garden plans. This year it’s all about quick and easy, saving time and maximising impact in smaller spaces. Gardeners are increasingly savvy about making the most of their outside space with the limited time that modern living allows for gardening.

Thompson & Morgan has noticed increasing sales in its new Garden-Ready range – well- established plants with strong root systems that are delivered at just the right time for planting out, creating almost instant impact – whilst handy products such as its improved Easy-Fill baskets, are also in demand.

Gardeners looking for ‘instant garden gratification’ are buying larger plants which will produce results faster with minimum maintenance. T&M’s 3-in-1 concept plants are ideal for this – try Buddleja ‘Buzz® 3 in 1’ and the newly introduced, Fuchsia ‘3-in-1 Pot’ and Hebe ‘3-in-1 Pot’. 

Thompson&Morgan’s Garden Ready range and larger nursery stock plants are the answer for both experienced and first-time gardeners who want to create a full and colourful garden without having to wait months for plants to fill out and bloom.

Having a small garden or simply a balcony or paved area is not an obstacle to today’s gardeners. Container planting is an easy route to creating a colourful and productive garden space. Try Raspberry Ruby Falls®, a stunning and unusual hanging basket variety, or the fabulous new Petunia Amore ‘Queen of Hearts’, which looks spectacular in one of T&M’s patio pots or in an Easy-Fill hanging basket.

Time-saving products are top of many gardeners’ wish lists. T&M’s new self watering incredipotsTM with their ingenious design and unique waterwicksTM really take the chore out of watering. They don’t even need to be actually planted up; just sit 6 x 9cm pots onto the internal grid – these can be changed or refreshed at any point.

Vertical gardening is becoming even more popular as gardeners look for ways to maximise their planting possibilities. Thompson & Morgan’s Tower PotTM continues to sell well along with varieties such as Sweet Pea ‘Balcony Beauties Mixed’ and climbing petunias and fuchsias like Petunia ‘Purple Rocket’ and Fuchsia ‘Swingtime’.

With now over 15,000 products on its website, Thompson & Morgan really is a one-stop shop for everything that gardeners need.