Stewart Garden, set to excite at GLEE 2017

Following on from a hugely successful 2016, Stewart Garden announces its attendance at Glee, the premier trade show for the garden and leisure industry.

The company, now over 70 years old, has a lot to be proud of and to celebrate. Stewart Garden, recently acquired by Keter Group BV, a leading global supplier of resin consumer products for the home and garden, looks forward to showcasing exciting new initiatives on its stand, 18K14-L15.

Stewart Garden is particularly proud of some big moments in the last year, consolidating its commitment to win.

Continued successful launch of new products

Launched in 2016, Stewart Garden strengthened its popular Varese planter family with a distinctive new low bowl planter. Available in Dark Brown and Alpine Grey colour options, the 60cm diameter Varese Low Bowl are available with a recommended retail price of £29.99.

The Versailles family of pewter effect planters further extended Stewart Garden’s offering to its decorative range.

Versailles echoes design themes often seen in formal, structured garden designs and planting arrangements where geometric shapes, symmetrical lines and neatly clipped edges prevail. Available in three shapes, 70cm Trough RRP (recommended retail price) £29.99, 32cm Round RRP £19.99, 32cm Square RRP £19.99.

Investing to support consumers and retailers through merchandising

In December 2016, Stewart Garden unveiled its first Shop in Shop branded installation in a retail outlet.

Created in partnership with Webbs of Wychbold, a flagship garden centre in Droitwich Spa, Worcestershire, the Stewart Garden Shop in Shop includes a stunning seasonal feature wall in a prominent position within the store.

Shop in Shop is part of Stewart Garden’s commitment to engage with consumers at retail shop floor level. As this is often where customers first encounter its products, the company sees this initiative as a great way to make the brand experience exciting.

Commitment to grow the successful Schools campaign

First launched in 2012, Stewart Garden Schools Campaign has engaged with over 500 schools nationwide, challenging pupils aged 6-11 years to get creative with Stewart Garden products. Schools taking part receive a garden kit to get their projects up and running. The winning school receives £1,000 to spend at its local garden centre.

Looking forward to Glee 2017, Andy Burns, managing director at Stewart Garden, said: “It’s been another fantastic year and we look forward to presenting many new products at the show. We’ll be announcing the winner of this year’s Stewart Garden Schools campaign and launching the 2018 campaign with a celebrity guest, details of which are to follow”.

Stewart Garden loves gardens. It’s a leading grow-your-own and contemporary garden lifestyle brand, the market leader in premium plastic flower planters, including self-watering plant containers, and the voice of authority in premium consumer propagation.

Stewart Garden is a proud UK manufacturer. Its products are available in over 1,600 outlets across the country, including DIY retailers such as B&Q, Homebase and Wilkinsons. They’re also widely stocked at garden centres such as Dobbies, Notcutts and Wyevale and in over 1,000 independent garden centres.

Glee 2017 takes place from 11 – 13 September at the NEC, Birmingham. To find out more, visit www.gleebirmingham.com.

For more information, visit stewart-garden.co.uk.

Success at GLEE for Grange

grangeLeading decorative garden structures and fencing company, Grange Fencing is reporting an incredibly successful Glee this year, which saw the launch of several new products.

With many of Grange’s key customers visiting the stand, the company was met with a very positive response towards its latest product innovations.  The Ultimate range of Fence Panels, which has been extended for spring 2017 to include two additional sizes of Panel as well as a matching heavy-duty Gate, grange-glee-2016_staff-group-shotimpressed visitors with its technically advanced design and durable construction. Praise was also directed towards the company’s newest decorative fencing products, including the trend-setting Elite Lille Panel, chic Contemporary Vogue Panel and elegant Elite St Meloir Double Driveway Gate.

The impressive stand, which saw the company showcase its popular garden collections in a series of garden ‘rooms’, was also the subject of conversation throughout the duration of the event. Trade Marketing Manager, Antony Barrett enthused, “This year, we were keen to highlight our passion for product development and trend-setting landscaping solutions. The amount of interest we generated from the layout of the stand itself is very encouraging and we are now looking to build upon a number of promising new business opportunities as a result.”

Retailers interested in working with Grange should contact the company on 01952 588 088 or email sales@grangefen.co.uk.

Westland products deliver 23% of all slug control sales!

westland colourWhen it comes to slug control, Westland has it sorted, with 23% of all sales* through its Growing Success and Eraza brands.

With warm, wet winters now becoming increasingly common, slug control sales are set to increase rapidly over the coming years, leading to gardeners becoming frustrated and turning to effective, reliable controls.

Growing Success is pitched perfectly to consumers who want to work in harmony with the nature in their garden. Its range of organic control solutions include the UK No1 branded organic slug killer** Growing Success Advanced Slug Killer which contains naturally occurring ferric phosphate to combat slugs organically. It remains effective after exposure to rain, watering and sunlight and crops can be consumed shortly after application. Also available in the Growing Success range are Slug Stopper Granules (now with a built-in applicator), Slug Copper Barrier and Slug Traps.

Eraza Slug & Snail Killer, the UK’s No.1 slug killer*** is a fast acting pelleted bait that is 5 times more effective than standard slug pellets, but uses 50% less of the active ingredient – metaldehyde. This is beacause it contains lots of smaller particles, making it easier for slugs and snails to consume. It’s showerproof and features a special safety cap allowing for perfect dosing and storage safety.

westland-slug-productsKeith Nicholson, Marketing Director for Westland said: “When it comes to slug control, we’ve got everything consumers want. From market-leading organic solutions to tough, fast-acting control, you don’t need to go anywhere else to profit from your slug control offering in the new year.”

The future’s rosy with Gro-Sure!

westland colourwestland-gro-sure-rose-shrubThe nation’s favourite flower is set to bloom with the latest release from Gro-Sure®.

Appealing to all households, including those who have never fed roses before, Gro- Sure® Rose and Shrub Food contains fast-acting granules for an instant boost, plus slow-release granules with extra potash for long lasting colour, scent and bigger blooms.

The rose feed market has grown by over 9% year on year*, representing a real opportunity for the right product.

One application is enough to give your roses a great boost that will last for up to 6 months, thanks to the combination of slow and fast release granules. With NPK of 13:3:15, plus Magnesium and Iron, plus extra Potash for more flowers, it’s now simple to get a great display of roses adorn your home and garden.

Plus, consumers can be sure this is a product worth buying as it features the Gro-Sure® ‘Grow with Certainty’ Guarantee.

Jo Wilkinson, Senior Marketing Manager said: “Gro-Sure® Rose and Shrub food delivers great results from a brand that all gardeners trust.

“It’s an easy product for consumers to use. Just apply once for a fantastic display of roses that will last up to 6 months. This is the ideal product to site next to your rose displays in-store, increasing basket spend and customer satisfaction.”

Treadstone Products is reporting an incredibly successful GLEE this year

treadstonetreadstone-laura-ashley-displayTreadstone Products, the well-respected supplier of branded garden accessories, is reporting an incredibly successful GLEE this year, which saw the launch of two new bespoke merchandising units to help boost sales of its popular Peter Rabbit and Laura Ashley branded ranges.

The new merchandisers were well received by all who visited the stand, with current customers commenting on the appeal of having a clear destination point in store for such well-loved household brands.

The company’s Laura Ashley Josette collection of garden furniture also generated much interest amongst buyers at the show. Pre-viewing for the first time, the range of hand crafted bistro sets proved popular for their stylish yet practical foldaway design.

Commenting on this year’s GLEE, Head of Brands at Treadstone, Dean Winters enthused, “GLEE has been a really positive experience for Treadstone. As well as cementing relationships with a number of existing customers of ours, the show has given us the opportunity to meet with new faces from key garden centre groups and independent retailers alike. It has been very encouraging to hear the positive comments surrounding both our product ranges and merchandising support and this places us in good stead for a strong sales period in the run up to Christmas.”

Retailers interested in working with Treadstone should visit www.treadstoneproducts.com or can find out more by contacting the company on 01978664667 or emailing sales@treadstoneproducts.com

New look for New Horizon!

westland colourNew Horizon will have a fresh look and improved formula for 2017, designed to tap into the trend for those seeking a more natural approach to gardening.

In-depth consumer research has shown that New Horizon consumers are environmentally- conscious and want to ‘feel good’ about gardening with naturally sourced products. This insight has been used to develop the brand. All packaging will now feature a fresh new look, injecting natural cues to make it really stand out in-store.

The brand was bought by Westland last year and now benefits from the Westland Compost Consistency Guarantee. This means it no longer contains green waste, making it consistent from bag to bag, month to month and store to store.

westland-new-horizon-all-round-fertiliser-bucketNEW for 2017 is the following:

  New Horizon Multi-Purpose Compost has the addition of worm compost, adding extra trace elements and naturally occurring microbes, which help plants grow vigorous and healthy.

  New Horizon Garden Plus All Round Feed contains all-natural ingredients to give all plants and vegetables a boost around the garden and on the allotment.
Jo Wilkinson, Senior Marketing Manager said: “New Horizon Compost is now the UK’s No.1 peat-free compost, so it’s got an excellent brand following among those seeking a more natural approach to gardening. We made the decision to remove green waste last year as we believe it’s simply not up to the standard or consistency required by all and does not deliver results.

“This year, we’re improving the formula even further, by including worm cast compost to give plants a naturally occurring boost that will help consumers feel good about growing. We’re also introducing a new all-round plant food which will complete the range.

“The new packaging will help products stand out in store, attracting even more consumers.”

Control your bug problems with Resolva’s Natural Power!

westland colourwestland-resolva-natural-powerGardeners who prefer not to use chemicals are set to have a new weapon up their sleeve to win the war on bugs!

Resolva Natural Power Bug & Mildew Spray will appeal to the environmentally conscious gardener, widening the insecticide market by over 35%*. Plus, you can be sure it will have instant impact, as it’s launched by the marketing leading Resolva brand, which guarantees results.

Our extensive consumer research has shown that the time is right for this product have a big impact in store. Consumers want something more effective than trying to squash pests by hand, yet don’t want to rely on using chemicals.

Resolva Natural Power works by physical action, preventing insects, pests, mites and mildew from infesting plants. It is safe to use on a huge range of edible crops and ornamental plants. Crops can be safety eaten the same day they are sprayed.

Keith Nicholson, Marketing Director said: “Non-chemical controls are growing in popularity each year. However, many of the options currently available are either a poor substitute or their long-term effects are not yet properly understood.

“We’ve spent the past two years developing this innovative formulas with Syngenta under the Resolva brand to deliver an alternative that consumers can trust.”

JOHNSONS FALKLANDS STOCKISTS RE-ORDER AS THEY FLY INTO GLEE

johnsons 2016Johnsons Seeds may be sold all round the world, but seldom can the company’s retail stockists have travelled as far to see them as Tim and Jan Miller did when they placed their seed order at a GLEE 2016 . The couple established Stanley Nursery & Garden Centre on the Falkland Islands in the 1980s, and visit the UK regularly to buy stock. The journey takes 18 hours by RAF passenger jet.

jan-and-tim-millerJan runs the garden centre, serving the islands’ population of 3000, while Tim manages Stanley Growers, its sister-market garden business. He was born and bred in the Falkland Islands, and is the descendant of a member of the Household Cavalry, who was among those bidden by Queen Victoria to “go forth and colonise my Empire”.

Tim says there are plenty of keen gardeners in the Falklands Islands, despite the often harsh climate. While conditions are close to those of our Western Isles, strong winds and scorching sun combine in spring to make hedging or fencing essential for gardeners. Summer temperatures seldom reach 25ºC, and winters can leave the peat-on–clay soil sodden, with temperatures only occasionally falling below 0ºC.

Vegetable seed is considerably more popular than flower seeds on the Falkland Islands, and carrots more popular than any other vegetable; Autumn King, Nantes 5 and Chantenay Red Cored have been the three best-selling vegetable seeds for the past four years, with cabbage Primo, turnip Snowball and swede Best of All filling fourth, fifth and sixth places respectively.

A safer way to a lush green lawn!

westland colourwestland-safe-lawnTap into a £10m market potential with Westland Safe Lawn, an organic fertiliser that’s safe to use around children and pets.

Over 11m* households have a lawn, yet many are put off using chemicals, claiming the safety of pets and young children as a real concern. At the moment only 16% of households feed their lawn* representing a real opportunity for the right product.

Westland Safe Lawn is an organic fertiliser with added lawn seed, made with only natural ingredients. It nourishes lawns, greening them up within a week and then continues to feed as it naturally breaks down. It helps grass grow and outcompete moss and weeds and also contains special naturally-occurring bacteria which breaks down dead moss and thatch, returning nutrients to feed the grass.

Its formula guarantees results, a green, lush and thick lawn, with healthy grass from root to tip!

Daniela Constantine, Brand Manager for Westland Horticulture, said: “The great thing about this product is that it will appeal to everyone.

“We knew there was a need for a really effective natural lawncare product and have spent the past two years developing something really special that will open up the lawncare market. And because it’s Westland innovation, you and your shoppers can trust that it will do a really good job!”

Great British Cards raise £18,000 for industry charities

greenfingersOn the first day of the annual Glee trade exhibition this year (Monday 12th September), giant cheques totalling £18,000 were presented to Greenfingers Charity and Perennial from the Great British Card Company from sales of its ‘Floreo’range of charity cards.

The company’s card range provided a selection of 42 different designs, with 10p from each card being paid to both Perennial, a charity that provides a range of support services to people working in, have worked in or have retired from horticulture who have hit hard times and Greenfingers Charity, the charity that creates gardens for children who spend time in hospices across the UK.

Chris Houfe, Sales Director of Great British Cards comments: “Our relationship with Perennial and Greenfingers Charity has been brilliant from the start, and our enthusiasm to create a card range specifically to support them evolved quite naturally.  Garden Centre retailers are a specialist trading sector for us, and ‘Floreo’ was able to gain impressivedistribution countrywide, with consumers delighting in the fabulously colourful images and variety in design.  On the back of this success we’re launching twelve new designs at GLEE with an autumnal/winter feel.”

Carol Paris, Chief Executive of the Horticultural Trades Association and Trustee of both charities was instrumental in bringing the partnership about. She comments: “This beautiful range of cards has been very popular with gardeners and has provided consumers with the satisfaction of knowing they are helping support two very worthwhile charities.”

glee-cheque-for-greenfingers-and-perennial

Greenfingers Chairman, John Ashley joins Greenfingers Head of Fundraising Linda Petrons to receive the cheque from Chris Houfe, also presenting to Perennial’s Head of Trading, John Moseley alongside HTA’s Carol Paris.

Linda Petrons, Head of Fundraising at Greenfingers comments: “We are enormously grateful to the Great British Card Company and to Carol Paris for bringing this partnership together, and to all those garden centres who continue to support this fantastic fundraiser.  The money raised really will make a huge difference to the lives of so many children and families who spend time in hospices.”

Last year Greenfingers launched its ‘A Million Moments Appeal’, aiming to raise £1 million, over the next three years.  With the help of product promotions such as this, the charity is aiming to provide at least 5,000 children and their families that rely on hospices to enjoy spending precious time together outdoors.