Resolva Liquid Shots back on TV from today!

The 30 second TV advert will appear on ITV, Channel 4 and Sky over the next 3 weeks, during programmes like the much anticipated new series of Great British Bake Off, NCIS and Modern Families reaching over 29m consumers.

The advert will remind consumers that Resolva Liquid Shots offer an easy way to apply concentrated weedkiller. Pre-dosed with just the right amount for a 10L watering can, there’s no mess and no measuring, giving consumers peace of mind they are applying the right amount.

Resolva Liquid Shots is the perfect solution to big weed problems. The advert features the famous weed characters who taunt and tease a man on his driveway. The weed attack continues until our hero thinks to use the Resolva Liquid Shots, with visible results in 24 hours, he gains control and stands tall, proud of his weed-free drive.

Daniela Constantine, Brand Manager for Resolva said: “With a £1m TV advertising campaign, reaching over 29m viewers, customers will be actively seeking our products in your stores. Remember to stock up in time for the weekend.”

Order the Resolva Liquid Shots range, including Resolva 24H, Resolva Path & Patio and Resolva Lawn Weedkiller Extra Concentrate Liquid Shots through your Westland sales representative today.

‘Frutilizer’ From Lubera

In these modern times, there can be really a case of too much choice on offer, especially when it comes to fertilisers.  The consumer can feel that they need to buy a different fertiliser for each individual plant sometimes, which can be very confusing.

Lubera have decided to help solve the fruit fertilisation issue with their brand new ‘Frutilizer’ range for 2017.  Through research and professional experience as a production nursery, Lubera have produced  six different fertilisers….this should be all you need for successful fruit growing…..

Frutilizer ‘Compound Fertiliser Plus’

This fertiliser is a real all-rounder. You can use it anywhere and it provides your plants with all macronutrients and trace elements.

It is suitable for all outdoor plants: for all species of vegetable crops, but also as a starting fertiliser for new plantings of shrubs and perennials. It has a short and medium-term effect; with its organic substance, it is soil-improving.

4 kg bucket £16.40

Frutilizer ‘Instant Solution Fe’

Solves iron chlorosis problems (curative)

Symptoms of iron chlorosis:

Yellow leaf whitening, the leaf veins remain dark green and the borders are clearly visible. Iron chlorosis often occurs in calcareous soils with a high pH above 7

Particularly susceptible plants for iron chlorosis include the following:

Autumn raspberries, summer raspberries, citrus trees, petunias, kiwi, hydrangeas, camellias, palm trees

1 kg bucket £8.40

Frutilizer ‘Instant Blue’

For older bog beds (older than 5 years) and large containers (larger than 50 L)

Helps to keep the pH low or reduce it

Suitable for all bog bed plants: Blueberries, pinkberries, cranberries, rhododendrons, azaleas.

1kg bucket £8.40

Frutilizer ‘Instant Citrus’

The standard fertiliser for citrus in pots

Prevents iron chlorosis in iron-loving plants

Suitable for the following: All citrus, camellias, palm trees & other Mediterranean plants; all plants with a high iron requirement, but that do not show any signs of chlorosis: petunias, kiwi, raspberries, hydrangeas.

1kg bucket £10.90

Frutilizer ‘Seasonal Fertiliser Plus’

Effective period: Six months, one vegetation period

Suitable for: All crops in pots, containers or boxes, for roses in the garden and as a starter fertiliser for new plantings of fruit, berries and shrubs.

1kg bucket £10.90

Frutilizer ‘Seasonal Instant Bloom’

Activates your plants when they have stopped growing or have shown insufficient growth. Leads to more and more lasting flowers for bedding and balcony plants.

1kg bucket £8.40

lubera.co.uk

Consumers to feed to have a blooming patio this season

Easter is the perfect moment to plant pots and hanging baskets for vibrant blooms throughout the spring and summer.
To get the rewarding results they are hoping for, consumers need to remember to feed their plants.  A little regular feeding will encourage strong, healthy roots, lush greenery and vibrant blooms.
The team at SBM Life Science is encouraging retailers to help consumers get great results by highlighting the benefits of feeding. “The potting compost in the container has the nutrients plants need for the first few weeks but once it is exhausted, watering alone is not enough for colourful, long-lasting blooms.
“Within our Baby Bio® and Phostrogen® ranges we have a solution for every type of gardener, whether they are happy to feed regularly or would prefer to keep things nice and simple with a slow release fertiliser.”
New this season is Phostrogen® Slow Release Plant Food & Moisture Control.   A 2-in-1 product, it feeds and waters plants, helping them produce big, vibrant blooms.  Containing water storing crystals, it absorbs 400 times its own weight in water, reducing the need for watering by 75%.  Lasting up to six months, it releases the water and feed as the plants need, saving gardeners time and energy.
It’s incredibly easy to use; just mix Phostrogen® Slow Release Plant Food & Moisture Control in with the compost as you pot-up your containers and hanging baskets.
Baby Bio® Pour & Feed is ideal for indoor and conservatory plants, as well as outdoor plants in pots, containers and hanging baskets.  It encourages vibrant blooms and bigger, greener leaves and it is enriched with seaweed.
Quick and easy to use, just pour the mixture directly around the plants.
With added seaweed extract, Baby Bio® Outdoor Flowers & Shrubs is a unique boosted plant food, which helps plants produce up to 70% more flowers compared to being unfed.
It’s great value: the 750ml bottle of concentrate makes up to 75 litres.
Phostrogen® Patio Plant Food is ideal for planters, pots, tubs and hanging baskets.  With a great nutritional balance, it encourages vibrant colours and bountiful blooms all summer long.

Westland set to make a big impact with TV advertising this spring!

Westland is set to make a big impact on TV this spring with a multi-million pound marketing campaign.

Its TV advertised products have sold into retailers so well that Westland has upped its advertising spend to over £5m. The TV campaign will drive consumers’ in-store over spanning April and May, including the key bank holiday weekend.

The highlight of this will be the new Westland SafeLawn TV advert, set to feature CGI animated ‘Lawn Man’ a lawn which has come to life! He puts up with a lot. Kids and pets tearing around, ball games and harsh weather conditions. In the advert he is worn and tired. He longs to be loved. To be brought to life and to be part of the family again. Enter Westland SafeLawn. After just one application, he comes to life, revived and ready to play! LawnMan will show parents and pet owners that they can get a thick, green lawn that’s 100% natural and safe for children and pets.

Also on TV this spring will be Gro-Sure® Easy Containers Compost, as well as Gro- Sure® Smart Lawn Seed and Resolva Liquid Shots.

Keith Nicholson, Marketing Director for Westland said: “We’re looking forward to a great spring. Our new Westland SafeLawn has had an exceptional reception from retailers. We’re putting the investment behind this natural product to both increase market reach and educate on its benefits compared to traditional lawncare. It’s a great advert which will really resonate with young families and pet owners, who we know have safety concerns.

“This year we will again be showing our ‘Be Sure with Gro-Sure®’ TV adverts. These were well received last year and really helped to cement our success with both Gro- Sure® Smart Seed (the UK’s No.1 lawn seed for a second year running) and Gro- Sure® Easy Containers Compost.

 

“Our Resolva Liquid Shots TV advert is tried and tested. It has a great conversation rate and always generates big sales hikes, driving consumers in store searching for the Resolva brand at the busiest time of year.”

Watch Westland’s TV adverts on its YouTube channel

https://www.youtube.com/user/gardenhealth

Resolva Liquid Shots back on TV!

The largest growing concentrate weedkiller brand* is set to grow even further in 2017 with another £1m spend on TV.

Set to reach over 14m consumers from April 24 to May 6, the advert will remind consumers that Resolva Liquid Shots offer an easy way to apply concentrated weedkiller. Pre-dosed with just the right amount for a 10L watering can, there’s no mess and no measuring, giving consumers peace of mind they are applying the right amount.

Resolva Liquid Shots is the perfect solution to big weed problems. The advert features the famous weed characters who taunt and tease a man on his driveway. The weed attack continues until our hero thinks to use the Resolva Liquid Shots, with visible results in 24 hours, he gains control and stands tall, proud of his weed-free drive.

Daniela Constantine, Brand Manager for Resolva said: “With a £1m TV advertising campaign, reaching over 14m viewers, customers will be actively seeking our products in your stores. Don’t leave them disappointed!”

Order the Resolva Liquid Shots range, including Resolva 24H, Resolva Path & Patio and Resolva Lawn Weedkiller Extra Concentrate Liquid Shots through your Westland sales representative today.

Baby Bio® to rejuvenate the houseplant sector

With a host of exciting new products in 2017, Baby Bio®, the trusted ‘go to’ brand for indoor plant care is set to rejuvenate the houseplant sector in garden centres.
Christina Bouzala, Group Brand Manager at SBM Life Science explained: “People who understand how to care for their houseplants and recognise the value of feeding are likely to spend more, which is good news for garden centres.  With this in mind, we’re using our social media platforms to show why and how to feed houseplants.  We’re also giving consumers a new, exciting range of products that will help them keep their houseplants vibrant, bright and colourful.
“Garden centres that want to capitalise on this opportunity need to place houseplant food alongside the houseplants themselves in store to drive sales.”
The exciting products in the Baby Bio® range new for 2017 are Baby Bio® Orchid Feed & Mist, Baby Bio® Houseplant Compost, Baby Bio® Orchid Compost and Baby Bio® Pour & Feed Ready to Use.
Baby Bio® Orchid Feed & Mist
Baby Bio® Orchid Feed & Mist contains all the essential nutrients needed to support and prolong flowering.  A fine mist delivers the nutrients to every part of the plant and creates a humid environment within which orchids thrive.  It is available in the iconic Baby Bio® 175ml bottle.
Baby Bio® Pour & Feed 
Baby Bio® Pour & Feed is ideal for indoor and conservatory plants, as well as outdoor plants in pots, containers and hanging baskets.  It encourages vibrant blooms and bigger, greener leaves and it is enriched with seaweed.
Baby Bio® Houseplant Compost 
Baby Bio® Houseplant Compost is specifically formulated for indoor plants, seedlings, pots, baskets and containers.  Feeding plants for 4 months, Baby Bio® Houseplant Compost is free draining and has added essential nutrients for healthy flower, leaf and root growth, as well as being a peat reduced formulation.  It is available in 10 litre packs.
Baby Bio® Orchid Compost
Specifically formulated for orchids, Baby Bio® Orchid Compost has the open structure and free draining environment essential for the root system of orchids.  It has the added nutrients orchids need for sustained flowering and is available in 5 litre packs.

A slug control product for every gardener

WHEN it comes to slug control, Westland has it sorted, with products for every type of gardener through its Growing Success and Eraza brands.

Growing Success is pitched perfectly to consumers who want to work in harmony with the nature in their garden. Its range of organic control solutions include the UK No1 branded organic slug killer** Growing Success Slug Killer which contains naturally occurring ferric phosphate to combat slugs organically. It remains effective after exposure to rain, watering and sunlight and crops can be consumed shortly after application. Also available in the Growing Success range are Slug Stop Granules (now with a built-in applicator), Slug Copper Barrier and Slug Traps.

Eraza Slug & Snail Killer, the UK’s No.1 slug killer*** is a fast acting pelleted bait that is 5 times more effective than standard slug pellets, but uses 50% less of the active ingredient – metaldehyde. This is because it contains a higher number of small particles, making it easier for slugs and snails to consume. It’s showerproof and features a special safety cap allowing for perfect dosing and storage safety.

Daniela Constantine, Brand Manager said: “When it comes to slug control, we’ve got everything consumers want. From alternative organic solutions to tough, fast-acting control, you don’t need to go anywhere else to profit from your slug control offering in this spring.”

Introducing ‘LawnMan’, our Westland SafeLawn TV campaign for 2017!

Westland will invest over £2m in a TV and digital advertising campaign in 2017 to promote Westland SafeLawn, a new product encouraging more consumers to feed their lawn.

Westland SafeLawn taps into a £10m opportunity as it appeals to households who have a lawn, but are put off using chemicals due to concerns about children and pets.

Over 16m consumers will see the TV advert over 5 times during April and May. Of these viewers, over 60% of parents walking into garden retailers will be interested in the product and 4m will be actively seeking pet and child-safe alternatives*.

The TV advert will create impact by using CGI technology to introduce ‘LawnMan’ a big friendly character made entirely from lawn. He puts up with a lot. Kids, pets, the passing seasons and harsh weather conditions. In the advert he is worn and tired. He longs to be loved. To be brought to life and to be part of the family again.

Enter Westland SafeLawn. After just one application, he comes to life, revived and ready to play! LawnMan will show parents and pet owners that they can get a thick, green lawn that’s 100% natural and safe for children and pets.

Westland Safe Lawn is an organic fertiliser with added lawn seed, made with only natural ingredients. It nourishes lawns, greening them up within a week and then continues to feed as it naturally breaks down. It helps grass grow and outcompete moss and weeds and also contains special naturally-occurring bacteria which converts dead moss and thatch to nutrients to feed the grass. Its formula guarantees results, a green, lush and thick lawn, with healthy grass from root to tip!

Daniela Constantine, Brand Manager for Westland Horticulture, said: “We know that only 16% of households actually feed their lawn, so this represents a massive opportunity for the lawncare category, an opportunity that is worth a potential £10m*.

“This TV advert is designed to delight and educate both children and their parents about the neglect their lawn puts up with throughout the year. By feeding with Westland SafeLawn, they really can bring their lawn to life!

Drive up sales: persuade customers to care for their Christmas poinsettia

bayer 2015bayer-baby-bio-poinsettia-drip-feeder-dispenser-3dFew things say Christmas more than a beautiful, striking poinsettia.
This year, Baby Bio® is advising garden centre retailers to capitalise on the rush to buy poinsettia by showing consumers the benefits of feeding their plants with a few drops of Baby Bio®.
“Most people buy poinsettia at Christmas but few take good care of them, which presents a real sales opportunity to garden centre retailers,” explained Christina Bouzala, Group Brand Manager of SBM Life Science Limited, owner of Baby Bio®.  “A bottle of Baby Bio® in the midst of the poinsettia display, along with some helpful information is all that’s required to persuade consumers to pick up a bottle at the same time as their plants.”
Baby Bio® has produced a dedicated point of sale display and dispenser for Baby Bio® Original and Baby Bio® Original Drip Feeders, specifically designed to tempt consumers into making the complementary purchase.
The company is also publishing five top tips that will help consumers make sure their poinsettia flourish throughout Christmas and beyond.
  1. Place in a nice light spot but not direct sunlight.
  2. Keep them away from drafts and avoid anywhere too cold.
  3. Water sparingly; over-watering could harm the plant.
  4. Feed monthly by putting a few drops of Baby Bio® in the watering can.
  5. Mist the plants regularly if you want to prolong the flowering period.

The future’s rosy with Gro-Sure!

westland colourwestland-gro-sure-rose-shrubThe nation’s favourite flower is set to bloom with the latest release from Gro-Sure®.

Appealing to all households, including those who have never fed roses before, Gro- Sure® Rose and Shrub Food contains fast-acting granules for an instant boost, plus slow-release granules with extra potash for long lasting colour, scent and bigger blooms.

The rose feed market has grown by over 9% year on year*, representing a real opportunity for the right product.

One application is enough to give your roses a great boost that will last for up to 6 months, thanks to the combination of slow and fast release granules. With NPK of 13:3:15, plus Magnesium and Iron, plus extra Potash for more flowers, it’s now simple to get a great display of roses adorn your home and garden.

Plus, consumers can be sure this is a product worth buying as it features the Gro-Sure® ‘Grow with Certainty’ Guarantee.

Jo Wilkinson, Senior Marketing Manager said: “Gro-Sure® Rose and Shrub food delivers great results from a brand that all gardeners trust.

“It’s an easy product for consumers to use. Just apply once for a fantastic display of roses that will last up to 6 months. This is the ideal product to site next to your rose displays in-store, increasing basket spend and customer satisfaction.”