Thousands descend on garden centres for Unwins Sweet Pea seeds

The Unwins Sweet Pea and Emma Bridgewater vase promotion has truly taken off, with over 8,000 claimants hitting the Unwins website in for the first 30 mins alone.

Garden centres stocking the promotion reported shoppers arriving at 9am on March 1 (the day the promotion started) to purchase seeds to allow them to claim a limited edition Emma Bridgewater sweet pea vase. The Emma Bridgewater vases were made bespoke for Unwins to celebrate its new Sweet Pea seed range and so are real collector items.

Due to the unprecedented demand, Westland is looking to extend the campaign and is calling for garden centres to make sure their Unwins Sweet Pea displays are at the front of stores to get maximum exposure over the coming weeks.

Andrew West, Head of Purchasing at Hillier Garden Centre Group, said: “In the first week of the promotion from March 1-7 we saw a 25% uplift in Unwins Sweet Pea unit sales over the previous week, which we can only attribute to the successful advertising of the promotion. One centre had a customer buy 50 packets in one go!”

On social media, shoppers were whipped into a frenzy. One fan said: “Got hubby to go into the garden centre only for him to be told by staff that shelves have been cleared by one woman who spent hundreds of pounds shortly after the store opened!” Another said: “Sweet Peas are my favourite! Will be planting seeds in our new garden when we move house and the bottle will live on my dresser!”

Amy Roberts, Brand Manager for Unwins, said: “The speed and impact of this promotion has been outstanding and clearly shows the effect and impact social media has in driving consumer uptake. Its purpose was to bring Unwins Seeds to a new consumer base and to push our Sweet Pea heritage into the minds of consumers. I think it’s fair to say that we’ve certainly done this.

“In fact, it’s been so successful that we are now looking into ways to extend it over the coming weeks, so there is still time for your centre to take part in the promotion. If you would like to engage in the promotion please contact your Westland Territory Manager.”

The Sensational Sweet Peas range was inspired by the prevalent period drama trend – made popular by the BBC drama Downton Abbey – an era which invoked grandeur, with elegant and romantic show-stopping colour. The collection includes old favourites and brand new varieties, including:

Sweet Pea Little Red Riding Hood – Enchanting blooms of light and deep red, this Sweet Pea has a beautiful heady fragrance and looks great in a cut flower display. Great in a vase!

Sweet Pea Maloy – Delicately-scented light and deep salmon pink. A lovely partner to dark and rich coloured varieties.

Sweet Pea Erewhon – Two-tone mauve-purple variety producing delicately-scented flowers from May to August. Excellent cut flower variety.

UNWINS – With over 100 years of experience, Unwins is famed for its Sweet Pea breeding. William Unwins sold his first Sweet Pea seeds in 1903, which he sold to flower markets in London. He was soon hybridising Sweet Peas and offered large flowered forms in a wide range of colours. By 1914 he had been joined in the business by his son Charles, who went on to become one of the leading Sweet Pea breeders of the 20th Century.

Fallen Fruits provides a fruitful offering this autumn

fallenfruitsWith harvest festival just around the corner, Fallen Fruits is providing garden centre and giftware retailers with a clever collection of fruit preparation products to help maximise profits this autumn.

With consumers keen to salvage the last of the summer’s yield, the company’s Berry Picker and Fruit Picker take the hassle out of the picking process. Whilst the Fruit Picker is ideal for freeing larger fruit from hard-to-reach branches, the fine- toothed Berry Picker is a great time saving gadget, enabling a user to collect a vast amount of fruit all in one go.

For those who find themselves with a glut of fresh produce, Fallen Fruits’ traditional Fruit Press is a quirky yet highly functional juice extractor. With a six litre capacity, the fruit press can be used with almost any sized fruit and makes for a great gift solution for those interested in home brewing or even kitchen gardens and allotment growing.

fallen-fruits-apple-press-2Alongside the collection of pickers and pressers, Fallen Fruits has expanded its range of Nature Print Napkins. Now including a trio of

autumn-themed prints, including a pheasant, duck and toadstool, the new napkins are ideal for mopping up the last of the summer harvest.

With RRPs ranging from £2.99 for a pack of 12 napkins to £119.99 for a fruit press, Fallen Fruits’ seasonal offerings enable retailers to make the most of the pre-Christmas sales period.

For more information about these and other Fallen Fruits products, contact the company on 01584 873377 or by emailing sales@fallenfruits.co.uk.

Fallen Fruits’ Flower Pouffes recognised at GIMA Awards

fallenfruitsFallen Fruits, the garden giftware company whose themed, designer collections are inspired by nature, is celebrating the success of its Flower Pouffes at this year’s GIMA Awards, held on the 14th July at Celtic Manor.  The Flower Pouffes follow on from the massive popularity of last season’s Fruit Pouffe launch.

These extremely comfortable summery pouffes are available in brightly coloured sunflower and gerbera designs as well as a super realistic tree trunk version, making them as eye-catching as they are practical for any outdoor space.

The inflatable pouffes feature handy removable, waterproof covers making them easy to clean and dry if the weather turns.  Retailing at £29.99, they are a fun, reasonably priced, addition to any garden.

Fallen Fruits managing director Michael Hall explains, “Garden accessories no longer have to be bland and boring, simply blending into their backgrounds.  Consumers are now looking for unique, fun and quirky items to brighten up their outdoor spaces.  This is why we have introduced the Outdoor Pouffe flower designs following up on the fruity theme, which everyone loved as well.

fallen fruits Flower Pouffes“They are a perfect proposition for any garden centre wanting to offer its consumers something a little bit different,” adds Michael.

For further information about this and other collections, garden retailers can contact Fallen Fruits on 01584 873377 or by emailing sales@fallenfruits.co.uk.

FALLEN FRUITS COMES INTO BLOOM WITH NEW OUTDOOR POUFFES

fallenfruitsGarden giftware company, Fallen Fruits has unveiled two new floral additions to its range of ever-popular Outdoor Pouffes.

Currently available as fruity segments of Watermelon, Orange and Kiwi, as well as the recently launched Tree Truck design, the new Gerbera Daisy and Sunflower Pouffes complement the existing range perfectly and offer a colourful solution to brightening up any outdoor space.

Retailing at £29.99, the Pouffes make for a fun, reasonably priced addition to any summer party and offer a great gift solution for garden lovers. Featuring a handy removable, waterproof cover, the inflatable Pouffes are easy to clean and dry as well as fold away for storage when not in use.

Commenting on the new additions to the range, Managing Director, Michael Hall said, “ One of our most popular product ranges to date, the punchy colours and practical design of the Outdoor Pouffes ensure that they are well loved by consumers and retailers alike. With the addition of the bright pink Gerbera and sunny yellow Sunflower, we are confident that these quirky Pouffes are set for yet another successful sales season.”

fallen fruits Flower PouffesPart of the Nature Print collection, the new Flower Pouffes will be on display at this years’ SOLEX. For more information about these and other 2 Fallen Fruits products, visit SOLEX stand 450 or contact the company on 01584 873377/ sales@fallenfruits.co.uk

ROLL OUT THE CARPET FOR FALLEN FRUITS’ NEW OUTDOOR RUGS

fallenfruitsThis summer, Fallen Fruits is turning garden landscapes inside-out with a new range of funky Garden Carpets, which are set to exhibit at this year’s SOLEX.

Channelling the current trend for ‘outdoor rooms’, the new, weather resistant carpets take their inspiration from typical interior rug designs. Style conscious consumers can choose between contemporary tessellating patterns or an eye-catching Persian style for a quirky outdoor living space that won’t require a hoover!

fallen fruits Garden CarpetFor those who prefer a more ‘thick pile’ look, Fallen Fruits also offers artificial grass rugs in a choice of three bold colours- Blue, Brown or Pink – for a striking alternative to traditional artificial grass. Including UV proof holes to prevent water logging, these rugs offer an ultra-modern solution to brightening up small urban gardens and city spaces.

Commenting on the new garden rugs, Managing Director Michael Hall said, “ With modern homes and gardens becoming increasingly smaller, we all want to make the most of the space we have available. The new 2 garden carpets offer a great addition to any patio or outdoor sitting area for a really stylish, usable space and are already showing signs of demand amongst retailers for the coming season.“

These extraordinary Garden Carpets will be on display on stand 450 at the upcoming SOLEX and are sure to be a hit amongst visitors. Garden retailers can find out more about this range and other Fallen Fruits garden accessories by contacting 01584873377 / sales@fallenfruits.co.uk

FALLEN FRUITS IS ALL FIRED UP FOR SOLEX

fallenfruitsFallen Fruits is set to unveil the latest additions to its popular Fancy Flames collection at the upcoming SOLEX exhibition.

Incorporating everything from candles and tealights to Chimineas and firepits, the Fancy Flames collection brings together traditional and contemporary design influences to create a wide range of attractive products and accessories all united by living flames for stylish outdoor spaces.

FF245_02The most recent additions to the range include a traditional, heavy duty Dutch Oven and rustic Steel Fire Bowl, which makes for a bold centrepiece for any patio or BBQ area. Other new products include the innovative BBQ Table, which can be easily transformed from grill to funky bar- style table for the ultimate garden accessory this summer.

Commenting on the range, Managing Director, Michael Hall explained, “This collection has fantastic appeal for style-savvy consumers who just want to enjoy their outdoor space. The recent additions complement the existing range perfectly and provide great gift options for garden lovers, social butterflies and even keen campers. We are looking forward to unveiling the new products at this year’s SOLEX and are confident that they will be well received by garden centre retailers and other visitors to the exhibition.”

With RRPs ranging from £2.99 for a set of small citronella garden torches to £599 for an extra large wood store, the Fancy Flames collection offers retailers a comprehensive selection of products with which to maximise their consumer appeal.

Garden retailers can contact Fallen Fruits for more information about this and other collections by visiting SOLEX stand 450 or by contacting the company on 01584 873377 or emailing sales@fallenfruits.co.uk

Shortlisted for a national award at the Gift of the Year Awards

BentleyBentley Brushware is starting 2016 as we mean to go on, after being shortlisted for a national award at the Gift of the Year Awards.

After working in partnership with the National Trust to design and manufacture a collection of premium gardening tools in 2015, we have now created the ultimate gift sets for gardeners.

Featuring a hand fork and hand trowel, which are FSC certified, and a pair of soft cotton gardening gloves with dragonfly print, this impressive set has made the shortlist in the Garden and Outdoor Living category.

As well as being well-designed using 155 years of expertise, these high quality tools have been packaged attractively in a traditional brown box with string binding and gift label.

bentley gift of year shortlistedIn addition, purchasers have the added knowledge that by choosing this product they are helping to support the vital conservation work carried out by the National Trust.

Charles Bentley, Managing Director, comments: “We are delighted that this gift set has been shortlisted for a national award ahead of its launch. Last year we launched our National Trust gardening tools and following the positive response and success we have had with the collection, we have now developed a number of gift sets using selected products from this range. Careful attention has been paid to ensuring these sets are packaged in an attractive way that is also in keeping with the traditional image of the National Trust. We are very pleased to be starting the year on such a positive note and look forward to launching the product later in the year.”

To learn more about Gift of the year click here.

SMART Shop-in-Shop success at Glee

smart garden productsSmart Garden Products, 2015 Supplier of the Year, focussed on in-store solutions and merchandising displays to showcase their new products on their stand at Glee.

The recently launched Outside In Designs® Clocks and Lanterns collection was presented in a Shop-in-Shop environment. Slat wall displays and eye-catching floor standing units were complemented with shelf wobblers and ceiling hangers. These displays offer a complete merchandising solution for garden centres with high visual impact to stimulate customer interest.

The Outside In Shop-in-Shop received a fantastic response and these displays are already rolling out to garden centres to help generate Autumn and Christmas sales.

Also receiving a very positive reception were the new technical and decorative innovations in their market-leading Smart Solar lighting category. The new Super Bright range of high lumen garden lighting is merchandised on visually striking displays. New products included a motion activated bollard light, Pharos, which has a 5 lumen light on its standard setting and then magnifies to 50 lumens when the motion sensor is activated. Also included in this new range is the Bianca light, which is solar and battery powered, so delivering all year round lighting performance. During the summer months, the 3 lumen light is solar powered, but during the long winter nights, an alkaline battery provides the power.

smart garden outdoor inAn extended range of Décor products was showcased on decorative plinths and included new additions to the popular rattan animal range; a new collection of giant metal flowers; a selection of glass birds and metal animals and an illuminated wind spinner.

A new range of natural hanging baskets and cones in three new material types including banana leaf, willow and water hyacinth were merchandised in practical promotional dump bins as well as a dedicated metal display stand.

The promotional dump bins highlighted the charitable donation Smart Garden will be making to the Harambee Schools for Kenya Charity, which funds education projects for children in Kenya. For each natural hanging basket sold in 2016, Smart Garden will donate 50 pence to this worthwhile cause.

These new additions to Hanging Gardening range were also well received.

Also launched at Glee was the new Smart Garden Products Catalogue for 2015/16. The 136 page catalogue includes the entire product range for the coming season.

Smart stretches the Outside In Designs® brand

smart garden productsHaving recently announced the purchase of the Outside In Designs® Clocks brand, Smart Garden Products surprised their sales team by adding a beautiful and full range of Lanterns to the concept.

Paris Natar explained: “The 5 battery-operated flickering candle lanterns we introduced last year sold through so well that the selection deserved expansion to cover more designs and price points. And then Outside In came along and we quickly realized there were several key similarities between Clocks and Lanterns from a merchandising perspective:

Both can be used indoors or outdoors

Both are Home Décor oriented

Both make excellent gifts

Physical pack sizes and price points are aligned

In short, because they complement each other so well, we decided to market both under the same brand umbrella, creating a shop-within-a-shop.

It all makes perfect sense to us and we can only hope that our retail partners agree!”

smart garden lanternsThe new ranges can be seen on Smart’s website and the sales team has already started taking orders for delivery from September 1st.

Fairy Dwellings by Garden Glows

transcontinental groupGarden Glows, a Trans-Continental Group brand, will in 2015 launch the ‘Fairy Dwellings’ Collection of garden ornaments.  These decorative fairy houses have equal appeal in the daytime and evening. With incredible detail, they are solar powered; capturing the sunlight, internal LEfairy dwellingsDs illuminate at dusk, creating the enchanting effect that they are inhabited.

A brand new twist for fairy houses; currently Fairy Dwellings are the first of their kind. Each has been designed with a specific character in mind: Petal Flamewand, Meadow Corndancer, Rain Pepperfilter to name but a few. There are 10 complementary designs in the collection including a thatched house, logs, boots, mushrooms, apple and squash, providing countless in-store merchandising opportunities.

Each Fairy Dwelling comes perfectly presented for the gift market and is beautifully illustrated with the Fairy that makes it her home. It’s planned that the collection will be further developed in 2015 and expanded for 2016 with additional ornaments to create a ‘Fairyland’ in the garden.