More NEW products from Peckish – Unlock your bird care sales

The full range of 40+ new products from Peckish for 2017-18 have been announced, offering retailers the chance to unlock their bird care sales.

Product offerings include the exclusive Secret Garden range, appealing to ‘romantic’ gardeners, a new festive themed product that’s sure to be a Christmas hit, and an extended range of Peckish Natural Balance for entry level consumers. The range includes:

Secret Garden Range

Bird lovers will be invited to seek solace from the outside world in the Secret Garden, a new range from bird care brand, Peckish. The Secret Garden will come alive in-store with point of sale, designed to bring to life the decorative range.

 Secret Garden Leaf Bird Feeder – A single decorative leaf feeder with an antique finish and a strong, stable ground spike. Designed to be staked into a bed or border, ideal for feeding mealworms and suet pellet treats.

 Secret Garden Bird Bath – An extra wide bird bath with an antique finish, decorative leaf design twisting around the stem and a sturdy wide base.

 Secret Garden Dining Station – With a decorative leaf design, 10 hooks for hanging feeders, a mesh food tray and a strong, stable base fork. Also available is a new patio stand to use with all our dining station range.

 Secret Garden Feeder Range – A range of decorative feeders made from durable metal. Prevent mess and waste with seed tray included on the seed and nyjer feeder. They also feature attractive design details, such as leaf motifs. Available in seed, peanut, nyjer and energy ball formats.

 Secret Garden Squirrel Proof Seed and Peanut Feeders – Featuring screw top lid and a tough metal cage to prevent squirrels and large birds feeding.
NEW in the Daily Goodness range

Daily Goodness Nuggets Easy Feeder – An exciting new addition to the No 1* ready to use range, pre-filled with our Peckish Daily Goodness Nuggets. Simply unwrap and hang out for birds. Once they’ve been eaten, refill with more nuggets. (*source GFK)

NEW in the Natural Balance range

An extended range of entry level products. Made from 100% natural ingredients, the 8 seed blend is enriched with sunflower seeds to attract a wide variety of garden birds.

 Natural Balance Seed Mix – The popular seed mix is now available in smaller 1.7kg and 4kg packs, alongside the existing 12.75kg bulk bag.

 Natural Balance Energy Balls – High energy and enriched with sunflowers, available in a 6- pack, 25 pack refill and an extra value 50-pack tub.
Festive Mince Pie Flavour Suet Cake

Winter Warmer Festive Suet Cake with Festive Mince Pie flavour and aroma to attract birds – and shoppers! High in fat and enriched with our Calvita vitamin and mineral supplement. The 300g suet cake is ideally positioned as a stocking filler and the 8 pack box with free feeder is the perfect Christmas present.

Rachael Dickinson, Senior Marketing Manager for Peckish said: “All of our new products will be supported by new POS, encouraging new consumers into the category and offering numerous link-sell opportunities. The Peckish brand has something to appeal to everyone, from newcomers to seasoned bird lovers. We’ve even got this year’s must-have Christmas item in the form of the Peckish Winter Warmer Festive Suet Cake, which smells like mince pies and will make a great addition to any bird lovers Christmas stocking!”

For further information on our new ranges and Peckish please contact your rep or visit our website at www.peckishbirdfood.com

Peckish gets ready to ‘unlock’ birdcare

Peckish is getting ready to help retailers ‘unlock’ birdcare category this autumn.

With over 40 new products in the pipeline, Peckish is getting set to swoop in with a new offering of bird food, feeders and hardware ready to capture consumers’ imagination in store.

Enter into the Secret Garden 

A through the keyhole experience which will feature exclusive designs, antique features and a more decorative garden look and feel. Designed to appeal to ‘romantic’ gardeners, a new consumer category discovered through Peckish insight, this consumer wants to create an oasis of calm in their bustling world and a return to the simplicity and playfulness of days gone by. This key trend for autumn/winter 2017 will deliver feelings of wonderlust and leave consumers searching for more!

Expansion of Peckish Natural Balance range 

Our Peckish Natural Balance range will expand to include a variety of sizes and formats designed to appeal to entry level consumers. Designed to work with the natural balance of your garden and featuring 100% natural ingredients, this range has broad appeal and a quality look and feel.

Hardware and Accessories 

Driving ‘add on’ sales our new range of feeders, hardware and accessories will educate the consumer on how to get the best from their bird feeding experience.

A ‘must have’ product for Christmas 

Shh, we’re not releasing much about this one yet….except to say that everyone will want one of these in their Christmas stocking this year!

Rachael Dickinson, Senior Marketing Manager for Peckish said: “With over 40 new products coming this autumn/winter, we’re looking forward to driving your bird care category forward, tapping into the latest consumer insight and trends.

“We’ll be releasing more details, including a full product catalogue to retailers over the coming months, which will help unlock bird care over the next 12 months.”

Further details to be announced next month.

Gardman Wild Bird Care aims to raise £200,000 for Marie Curie

Following the huge success of Gardman Wild Bird Care’s 2016 #GardmanPoppy campaign, raising £218,359 for The Royal British Legion in just four months, Gardman is beginning a new charity partnership with Marie Curie, the UK’s leading charity for people living with a terminal illness and their families.

The money raised through the sale of the #GardmanDaffodil will allow Marie Curie to help more people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, emotional support, research and guidance. Last year, Marie Curie cared for and supported over 50,000 people affected by terminal illness across the UK.

The Cast Iron Daffodil Bird Feeder will retail at £6.99 and will be sold alongside Marie Curie branded premium Wild Bird Seed Blend, ideal for garden lovers and for those who love to feed birds. The feeder is suitable for all year round feeding with universal appeal to a variety of different birds. The Wild Bird Seed Blend retails at £4.99 (1.8kg pack) and £14.99 (12.55kg pack).

These official Marie Curie products will be available at all reputable garden centres nationwide, including Homebase, B&Q, Choice and Nottcutts from January 2017.

Gardman will donate 50p for every sale of its #GardmanDaffodil and 50p for each pack of 1.8kg bird feed and £1.50 per pack of its 12.55kg charity Wild Bird Seed Blend. The brand hopes to raise donations in excess of £200,000 for the charity.

Gavin White, Marketing Director at Gardman Wild Bird Care, said: “Marie Curie is such a fantastic cause which is needed by, and resonates with, everybody at some point in their lives. At Gardman, we plan to raise £200,000 for Marie Curie through the sale of our charity Daffodil Bird Feeder and Wild Bird Seed Blend. Through the sales of our charity products and with the help of the general public and our retail partners, we aim to leave a lasting impression for the charity, and in the lives of those suffering with terminal illness and their families.

“The striking design of the Gardman Daffodil Bird Feeder is inspired by Marie Curie’s Great Daffodil Appeal, and we are proud to have launched such a beautiful and decorative product to not only brighten gardens across the country, but more importantly benefit thousands of families requiring end of life care.”

Nicky Read, Head of Corporate Partnerships at Marie Curie, said: ‘We’re delighted to be partnering with Gardman this year through the sale of Daffodil Bird Feeders and Marie Curie branded bird feed. The money raised through Gardman’s bird care range will help provide essential care to people and families living with terminal illness. We’re incredibly grateful to have the support of Gardman and look forward to working with them in 2017.”

Capitalise on national consumer wild bird care campaigns

Wild bird care market leader Gardman are encouraging for retailers to stock-upand boost sales during high-profile conservation-led events over the next few weeks.

The British Trust of Ornithology’s (BTO) National Nest Box Week (14-21 February) creates a massive opportunity for consumers to directly help wild bird conservation.

Natural nesting sites for birds such as disused old buildings or hollows in trees are fast disappearing. Taking part in National Nest Box Week gives people the chance to contribute to bird conservation, with the added pleasure of observing the breeding birds their nest boxes attract.

Gardman has produced eye-catching point-of-sale material to highlight the event and includes a helpful leaflet containing information about the range of Gardman nest boxes available and the best places to site them.

All of Gardman’s wooden nest boxes are crafted from sustainable FSC® certified timber and are endorsed by the BTO. The range for 2017 features a number of new lines, including a Robin Nest Box, Multi Nest Boxes with interchangeable fronts to attract a variety of species and an attractive Beach Hut Nest Box finished in sage green.

Retailers should also take advantage of RSPB’s (The Royal Society for the Protection of Birds) Big Garden Bird Watch* (28-30 January 2017), in which consumers are invited to spend one hour logging garden bird activity. The event has attracted a growing public support in recent years, with more than 519,000 people all over the UK counting an incredible 8,262,662 birds last January.

Gardman is urging stockists to create aspirational displays ahead of these events to emphasise the importance of feeding and providing shelter for garden birds at a crucial time of year when temperatures are low and natural food is scarce.

“By siting a variety of different feeders for nuts, seeds and calorie-rich treats, such as fat balls around the garden, people are more likely to see a variety of species visiting their garden,” says Craig McIldoon, Wild Bird Care Senior Category Manager. “The results will be invaluable to the RSPB in monitoring wild bird populations and identifying which species are declining and which are thriving.”

Orders for all wild bird care requirements can now be placed on the increasingly popular trade website at www.gardman.co.uk.

* The Big Garden Birdwatch is the world’s largest wildlife survey. Through the Birdwatch, we know that, in UK gardens since 1979, starlings have declined by 81% and song thrush numbers have declined by around 70%. It also told us that in 2016, the long-tailed tit flew into the top 10 following a mild winter – up by 44% from 2015. Source: RSPB

Stock up for National Nest Box Week!

Leading bird care brand Peckish is reminding stock up for National Nest Box Week (Feb 14-21) to take advantage of those coming into store to find a home for feathered friends.

National Nest Box Week (Feb 14-21) is well publicised in the national press each year. Its call to action is for households to buy and put up a nest box, ready for birds to move in during the forthcoming nesting season. The week is run by the British Trust for Ornithology (BTO) as a way for everyone to help address falling bird populations during recent years.

Peckish Nest Boxes are a great fit, as they are designed to BTO standards and are made from FSC 100% certified wood. This means you can guarantee they have been made with safety firmly in mind, such as ensuring entrance holes are the correct size and the wood is strong enough to deter predators.

A total of 3 different styles are available, including:

  Blue Tit Nest Box – This powdered blue and white design features an entrance hole small enough to only allow access to Blue Tits. With easy to clean side openings and drainage holes to prevent a build-up of moisture.

  Robin Nest Box – A white and green design with an open fronted entrance which is preferable to the Robin species, this nest box is made from the highest quality wood and includes drainage holes to prevent a build-up of moisture.

  Easy Change Wood Nest Box – An attractive wood design with interchangeable fronts to attract a variety of birds. Includes drainage holes to prevent a build-up of moisture.
Peckish also produce Peckish Nesting & Young Bird Mix specifically for the nesting season. Packed with protein and our unique Calvita mineral and vitamin supplement, this wild bird seed mix helps adult birds reproduce and develop healthy eggs. It’s also great for building up the strength of young chicks.

Rachael Dickinson, Senior Marketing Manager for Peckish said: “This is a well-publicised event, which attracts a substantial amount of coverage in the national media each year.

“By creating themed displays in the front of store, link selling Peckish nest boxes together with Peckish Nesting & Young Bird Mix and feeders, retailers can create attractive displays that meet consumer needs and provide encouragement to increase till spend.”

Bucktons launch new bulk suet range

Bucktons are helping to drive value for consumers by launching 12.55kg bags of its popular Bucktons Wild Bird Suet Pellets.

Following the successful launch earlier this year of Bucktons Wild Bird Suet Pellets in 3kg tubs, the larger pack size is now being introduced to help keep wild birds healthy during the cold winter months.

The following products will now join Bucktons High Energy Wild Bird Suet Pellets by being available in both a 3kg and 12.55kg size:

Bucktons Fruit & Berry Wild Bird Suet Pellets – A delicious fruity aroma that birds won’t be able to resist. This high fat content pellet is great for keeping energy levels up during the cold winter months and is also ideal for breeding season.

Bucktons Peanut & Mealworm Wild Bird Suet Pellets – Rich in protein as it contains both peanuts and mealworms. This mix will keep birds fuller for longer during the cold winter nights.
The arrival of the new sized bags are perfectly timed, as the Met Office has this week issued a warning that temperatures are set to plummet1. Wild birds are especially vulnerable to cold weather and can lose as much as 10% of their body weight in just a few days.
They are exciting new additions to the wider Bucktons suet range, which also includes 150 box of Energy Balls, Energy Suet Pellets (3kg & 12.55kg) and the Suet Variety Pack.
Kirk Rothwell, Brand Manager for Bucktons, said: “Our Bucktons Wild Bird Suet Pellets are popular products for us, particularly during the winter months. The Fruit & Berry suet pellets, with their delicious fruity aroma and the Peanut & Mealworm suet pellets that are rich in protein, are certainly a firm favourite with garden birds. We’ve launched this new pack size to appeal to consumers looking for a great deal on a high quality product.

“The bird food market in the UK is worth £258m a year2. This new offering is perfectly poised to take advantage of the forthcoming colder weather. Make sure you don’t miss out!”

Contact your Bucktons sales representative for further details or visit www.bucktons.co.uk

Peckish ready to soar to new heights with its autumn collection!

PeckishBirdcare brand Peckish will help your sales soar this autumn with its new collection featuring a natural seed mix, suet cake value pack, feeders and nestboxes.

It comes following a great year for the brand, which increased its sales by £2m1, bringing new consumers into the birdcare market with easy to use products, such as the brand’s best-selling ready to use feeder2, the Peckish Complete Easy Feeder.

The autumn 2016 collection includes:

  Natural Balance – with 100% natural ingredients and enriched with sunflower seeds, this wholesome 8 seed blend will attract a wide variety of birds. With a natural look and feel this is the perfect choice for bird lovers keen to work in harmony with nature. Available in a 12.75kg pack.

  Complete Suet Cakes 10-Pack – Due to consumer demand a new 10-pack version of our popular Peckish Complete Suet Cakes will be launched. Packed with 12 ingredients, high in energy and no mess, this treat is great value for volume users.

  Diamond Suet Cake Feeder – An attractive cage design ideal for serving our Peckish Complete Suet Cakes (see above). Featuring a flip top lid that provides protection against the elements, ideal for a wide variety of species.

  Click Top Feeders – Featuring a click top lid for easy fill and a clip release base for easy cleaning, these feeders are sturdy, durable and easy to use. This range offers great value and includes a seed, peanut and energy ball feeder.

  Squirrel Proof Lattice Feeders – A tough, yet decorative design that will deter even the strongest and smartest of squirrels! This lattice design is durable and effective, with a secure click top lid, making the feeders easy to use. An ideal accessory to attract vibrant birds to your garden. Two designs available for use with peanut or seeds.

  Small Bird Feeder – Unique and stylish, this feeder attracts small and colourful birds to the garden. Includes small entrance to a sheltered feeder that only the little birds can access, with wide easy open lid making it easy to fill and clean.

  Blue Tit Nest Box – An attractive addition for any garden, this pastel painted nest box is built using FSC® 100% certified wood specifically to help the blue tis breeding season. With easy to clean side openings and drainage holes to prevent a build-up of moisture.

  Robin Nest Box – For all robin lovers, this pastel painted nest box is a great way to help during the breeding season. With an open fronted entrance and built using FSC® 100% certified wood, this nest box features drainage holes to prevent a build-up of moisture.

Rachael Dickinson, Senior Brand Manager for Peckish said: “Our soaring retail sales are no accident. They are the result of a successful NPD strategy, coupled with consistent advertising support.
“We’re confident this latest collection of NPD will complement our existing best-sellers and grow the birdcare category even further, appealing to newcomers and seasoned users alike.”
For further information, please contact your Westland sales representative.

Peckish ready to soar to new heights with its autumn collection!

PeckishWestlands’ birdcare brand Peckish announces new collection featuring a natural seed mix, suet cake value pack, feeders and nestboxes.

It comes following a great year for the brand, which increased its sales by £2m, bringing new consumers into the birdcare market with easy to use products, such as the brand’s best-selling ready to use feeder, the Peckish Complete Easy Feeder.

The autumn 2016 collection includes:

  Natural Balance – with 100% natural ingredients and enriched with sunflower seeds, this wholesome 8 seed blend will attract a wide variety of birds. With a natural look and feel this is the perfect choice for bird lovers keen to work in harmony with nature. Available in a 12.75kg pack.

  Complete Suet Cakes 10-Pack – Due to consumer demand a new 10-pack version of our popular Peckish Complete Suet Cakes will be launched. Packed with 12 ingredients, high in energy and no mess, this treat is great value for volume users.

Peckish Natural Balance  Diamond Suet Cake Feeder – An attractive cage design ideal for serving our Peckish Complete Suet Cakes (see above). Featuring a flip top lid that provides protection against the elements, ideal for a wide variety of species.

  Click Top Feeders – Featuring a click top lid for easy fill and a clip release base for easy cleaning, these feeders are sturdy, durable and easy to use. This range offers great value and includes a seed, peanut and energy ball feeder.

  Squirrel Proof Lattice Feeders – A tough, yet decorative design that will deter even the strongest and smartest of squirrels! This lattice design is durable and effective, with a secure click top lid, making the feeders easy to use. An ideal accessory to attract vibrant birds to your garden. Two designs available for use with peanut or seeds.

  Small Bird Feeder – Unique and stylish, this feeder attracts small and colourful birds to the garden. Includes small entrance to a sheltered feeder that only the little birds can access, with wide easy open lid making it easy to fill and clean.

  Blue Tit Nest Box – An attractive addition for any garden, this pastel painted nest box is built using FSC® 100% certified wood specifically to help the blue tis breeding season. With easy to clean side openings and drainage holes to prevent a build-up of moisture.

  Robin Nest Box – For all robin lovers, this pastel painted nest box is a great way to help during the breeding season. With an open fronted entrance and built using FSC® 100% certified wood, this nest box features drainage holes to prevent a build-up of moisture.
Rachael Dickinson, Senior Brand Manager for Peckish said: “Our soaring retail sales are no accident. They are the result of a successful NPD strategy, coupled with consistent advertising support.
“We’re confident this latest collection of NPD will complement our existing best-sellers and grow the birdcare category even further, appealing to newcomers and seasoned users alike.”

Gardman Wild Bird Care Launch Stylish Poppy Bird Feeder with The Royal British Legion

gardmanFollowing the huge success of last year’s Royal British Legion poppy display at the Tower of London, Gardman Wild Bird Care, the leading garden products brand, has launched an official Royal British Legion Poppy Bird Feeder to raise £200,000 for the charity.

The Gardman Poppy Bird Feeder is in the iconic design of a red poppy, bringing style and colour to any garden display or outdoor space and is a perfect way for homeowners to show their support for one of the UK’s most recognisable charitable causes.
Gardman british legion seed mxThe Poppy Bird Feeder will retail at £6.99 and will be sold alongside Royal British Legion branded premium Wild Bird Seed Blend, ideal for introductory bird feeders and suitable for all year round feeding with universal appeal to a variety of different birds. The Wild Bird Seed Blend retails at £4.99 and £14.99 for 1.8kg and 12.55kg respective sizes.

These official Royal British Legion products will be available at all reputable garden centres nationwide including Homebase, B&Q, Choice and Nottcutts from August 2016.

Gardman will donate 50p for every sale of its Poppy Bird Feeder, 50p for each pack of 1.8kg bird feed and £1.50 per pack of its 12.55kgcharity Wild Bird Seed Blend. The brand hopes to raise donations in excess of £200,000 for the charity.

Gavin White, Consumer Brand Manager at Gardman Wild Bird Care, said: “The poppy is an iconic symbol in relation to our Armed Forces and we’re proud to be partnering with The Royal British Legion. We hope we can make a real difference to the Armed Forces community and their families through donations raised.”

“More than half of adults in the UK currently feed birds in their garden. We hope the Gardman Poppy Bird Feeder will encourage even more people to start helping our feathered friends. It’s striking poppy design make it the perfect garden ornament to show your support for the Royal British Legion and our charity Wild Bird Feed Blend is perfect for first time bird feeders.”

Louise Ajdukiewicz, Head of Corporate Partnerships at The Royal British Legion, says: “We are excited to be partnering with Gardman this year through the sale of Poppy Bird Feeders and Wild Bird Seed Blend. They are fantastic products and we are grateful to Gardman and its customers for their support.”

“The money raised through these will enable the Legion to continue its work providing vital care and support to members of the British Armed Forces past and present and their families.”

Experts say bird-loving households have boosted numbers of some species!

PeckishNumbers of some garden birds species have soared in the UK and Ireland – bucking the overall trend – as these birds respond to kind-hearted householders leaving out food.

Despite bird numbers being down overall, numbers of Goldfinch, Wrens, Blackbirds and Blackcaps have all had population increases reported in the past year*. It is thought this is down to an increase in the amount of shop-bought bird food that is left outside for birds, containing the nutrients they need to survive.

Peckish Complete Energy BallsExperts even say that some species, such as Blackcaps have developed new migration routes to take advantage of these offerings, which supplement their natural diet.

Matt Brash, Celebrity Wildlife and Zoo Vet, said: “These reports are very encouraging indeed. They suggest that the efforts of millions of households across the UK and Ireland to boost garden bird population levels is working!

“By leaving out nutrient rich shop bought bird food you can supplement the natural diet of garden birds, ensuring they have enough energy, vitamins and minerals to survive, reproduce and live healthy lives.

” However, not all shop bought food is equal, Peckish Complete Energy Balls contain 12 different ingredients to appeal to as many types of birds as possible. Each energy ball also contains Calvita, a combination of vitamins and minerals which are essential to bird health, including breeding, healthy egg production and strong beaks and claws. Find out more by logging on to

www.peckishbirdfood.com