HOST OF NEW PRODUCTS FROM WILDLIFE WORLD AT SPRING FAIR 2016

wildlife worldSpring Fair 2016 will be the debut for many new products from Wildlife World, the innovators and leaders in wildlife conservation products.

At the forefront of the new introductions are three products which are likely to be the focus of attention on the company’s stand.  Adding to the garden birds product range is the new Archway Ground Feeder, an attractive bird feeder with a long clear arch to keep bird food dry and for a clear view of the garden visitors.  Known for its wide range of insect hotels, wildlife world 1Wildlife World is launching a new Nine Room Insect Hotel at Spring Fair, this allowing different selections of material for habitat for each of the nine rooms for insects, making it a fascinating insect home in the garden.

A brand new product in the bat box range is the new Vincent Pro Bat Box, the design of which has been tried and tested in conjunction with the Vincent Wildlife Trust which has been pioneering mammal conservation for 40 years.  The Bat Box has three vertical chambers of varying size and temperature zones suiting at least 7 species of bat.

 

Wildlife World is proud to have won two accolades for its products in 2015.  Its innovative Urban Range of bird boxes and feeders specially designed for city living which has only been on the market for 12 months won the European Consumer Choice award for 2015, the second year running that the company has achieved this.  Also, its colourful New England Bird Nest Box walked away with the Telegraph’s vote as one of the best ‘Garden Buys’ at the RHS Hampton Court Flower Show in 2015.

The new wildlife habitat will join a host of products for all manner of species from Wildlife World, from bees, butterflies and ladybirds, to dormice, frogs and hedgehogs.  The company’s awardwinning range of biomes will also be on display including its popular Bee & Bug biome for over-wintering habitats.  All of these include a pack of native wildflower seeds to allow the creation of a wildlife garden appropriate for the species, plus laminated specified guide.

This year has also seen from Wildlife World, the introduction of its Supersize products which will be on show for the first time at Spring Fair 2016.

wildlife world 2Standing 1.5 metres tall, there is a Giant Bee and Bug Biome and a Giant Solitary Bee Hive, and Giant Pyramid Insect Hotel, all of which are designed to act as a focal point feature outside retail stores and garden centres, so as to draw more customers in.

Helping to arrest the decline in hedgehog numbers, Wildlife World will be showing its most popular product, the Hedgehog Igloo.  Designed to encourage the much needed breeding of hedgehogs, the wicker igloo is the largest in the range and provides a safe haven for hedgehogs to shelter with a small entrance ensuring that these small mammals are protected from predators.

Wildlife World has a strong commitment to wildlife species and the environment and designs and tests all of its products in-house to ensure that they are sustainable and safe for wildlife to use. The company creates each product using environmentally-friendly materials, including FSC certified timber, recycled plastics and water-based paints so that wildlife cannot be harmed from using its new feeder or habitat.

Further information is available from Wildlife World on 01666 505333, by emailing james@wildlifeworld.co.uk or by visiting the company’s website at www.wildlifeworld.co.uk

SEASONAL DISPLAYS TO DRIVE WILD BIRD CARE SALES

gardmanWith temperatures starting to drop and weather forecasters predicting an ice cold winter, consumers are beginning to feed the wild birds visiting their gardens. With this in mind, retailers should now be getting their wild bird care departments in tip top shape in order to maximise on this key sales period, making full use of the Gardman’s Wild Bird Care point of sale solutions to make these areas as impactful as possible.

Lolly Lee, Gardman’s Director of Business Development, commented: “Around 80% of all till purchases are impulse so, the importance of effective merchandising techniques cannot be emphasised enough.”

Oaktree Garden Centre & Nursery at Bracknell in Berkshire, is amongst many garden centres who have set up special displays to help drive wild bird care sales this autumn. Working with Gardman’s marketing department, the centre gave their foyer a seasonal wild bird care makeover to wow customers as the entered the store.

Oak tree Nurseries entrance display

Oak tree Nurseries entrance display

“We wanted to create a compelling autumnal entrance display that would generate impulse sales and also entice customers to visit our wild bird care section instore,” said Phil Went, General Manager of Oaktree. “Gardman’s visual merchandising team managed the coordination of this fantastic theatre display and the results have been great, particularly bird tables, which have seen a definite uplift in sales.”

The company’s merchandising team has come up with five top tips for effective merchandising in your wild bird care department:

1. Keep your wild bird care displays easy to shop by grouping product ranges together

2. Draw customers in with an impactful display of bird tables and bird feeders

3. Highlight seasonal lines with promotional POS to encourage increased basket spend

4. Use free-standing display units (FSDU’s) to encourage sales of key and promotional lines; till point is a great place to catch customers so, try dual siting FSDUs here too!

5. Gardman’s range of stands, plinths and gondola displays can easily add extra selling space to your wild bird care area, so be sure to discuss these merchandising solutions with your sales agent.

MAKE A SUNNY ADDITION TO GARDENS

WildlifeWorldWildlife World’s charming new Sunset Seat Feeder is the latest addition to the company’s growing collection of bird feeders. The newly designed feeder is an adaptation of the company’s popular Swing Seat Feeder which has also recently been re-launched due to popular demand.

The Sunset Seat Feeder has been designed in-house to replicate the sun’s rays for a delightful, elegant addition to any garden. The wooden feeder hangs from trees or other high garden objects with rope, and deters large birds which often push out the smaller garden birds.

Also designed to hang freely in gardens, the Swing Seat Feeder is reminiscent of lazy sunny days and takes the shape of a swinging garden chair.

wildlife world feederThe two feeders offer a stylish twist to the traditional ways of feeding garden birds with a modern yet rustic design perfect for countryside settings.

Unlike many other bird feeders, the Sunset Seat and Swing Seat feeders have an open structure to give gardeners the pleasure of watching the small birds perch on the seats whilst they feed. The versatility of the feeders also allows any form of food type to be placed on the plastic feeding tray including seeds, nuts, moistened bread, or other suitable foods from the garden or kitchen. The plastic feeding tray is removable allowing users to easily wipe down and throw out old food debris and replace with fresh food on a daily basis to maintain good bird hygiene.

 

The two wooden feeders have been carefully designed and tested on Wildlife World’s premises to ensure that they are both practical and harmless to wildlife and are created using only environmentally-friendly materials and sealants. The wooden structure of the feeders uses sustainable FSC certified timber from responsible sources with a recycled plastic composite tray textured to look like wood.

Wildlife World, based in the south west of England specialises in the design and manufacturing of naturally-sourced wildlife products, including various habitats, feeders and educational products with success across a wide range of markets. The company has won seven awards for its innovative designs and its commitment to the environment and has won the European Consumers Choice Award for two years running for a selection of its products. Wildlife World has been successfully distributing its products across Europe for many years and has recently been introduced into the American market through Rodale’s, one of America’s top lifestyle department stores.

Bucktons ready to soar following ‘big reveal’ at PATS Telford

bucktonsBucktons is ready to soar following its ‘big reveal’ at this year’s PATS Telford, where it unveiled a brand new look, a unique superfood for birds and exciting new products.

The brand certainly made an entrance with its bright and colourful packaging, and new aviary and wild bird care products. The move will see it appeal more closely to Britain’s pet loving population.

The launch of its unique Spiralife superfood looks set to leverage its champion heritage into new markets and see growth fly onwards and upwards. Spiralife is a natural enrichment unique to Bucktons, which enhances plumage, as well as supporting healthy immune and digestive functions, benefiting the birds overall health. It’s also enriched with calcium and a variety of vitamins and minerals to help keep birds happy and healthy.

The new aviary range features the new Spiralife superfood and also includes dried carrot granules for added Vitamin C. The pre-pack range also benefits from re-sealable pack for added customer ease. Range includes:

  Bucktons Budgerigar Food

  Bucktons Canary Food

  Bucktons Finch Food

  Bucktons Cockatiel and Lovebird Food

Bucktons Parrot Food
In addition, all the wild bird food products have been changed to a new-look packaging the following additions have been added to the range:

Bucktons High Energy Wild Bird Food – This high energy, no mess bird food is suitable for a wide variety of birds and can be fed all year round. It contains small seeds to make it suitable for young birds and is no mess, as all of the husks have been removed.

Bucktons Suet Variety Pack – A fully branded Bucktons box with easy to carry handles. This product is an ideal gift item with a variety of high energy suet products to try. Included in the box is 1kg Bucktons Mealworm Nuggets, 1kg Suet Pellets, 6 Suet Cakes (various flavours) and 24 Energy Balls conveniently packaged in 6’s. Delivers great value for consumers at £16.99, with a huge saving of £10.66 overall.

  Bucktons Suet Pellets 12.55kg – Energy rich, high protein suet pellets are now offered in the new Bucktons packaging design, providing a VAT Free product for great value.

  Bucktons 150 Energy Balls – Manufactured in East Yorkshire, you can be sure of the best, consistent quality of energy balls for wild birds. Rich in black sunflower seeds, this product is also net free for bird’s safety.
Rachael Dickinson, Senior Marketing Manager for Bucktons, said: “We’d like to thank everyone who took the time to come onto our stand and view our new look and range at this year’s PATS Telford. Our special guest on the stand was Charlie the parrot who was a real star of the show!
“We’re now ready to reach new customers, while keeping Bucktons traditional roots, thanks to our extensive shopper research. We also have the latest nutritional innovation, supported by educational packaging and extended product ranges, all offered exclusively to the pet trade.”
For further information, contact Richard Greenwood, Pet Sales Manager on 07976 490341 or email rgreenwood@westlandhorticulture.com

Get a Peckish Performance from the birds in your garden!

westland colourGet a Peckish performance from the birds in your garden this autumn, with our new

range of bird food, feeders and wooden products.

Enriched with the unique Calvita vitamin and mineral blend, Peckish bird food is packed full of more nutrients and goodness to help make birds fitter, healthier and perform at their peak.

KB_Peckish_birdmagnet_stg2_FINALSpearheading the new range are Peckish Complete Energy Balls. These unique energy balls are packed full of suet and
the 12 high quality ingredients from our Complete seed mix. Combined this delivers an all in one energy boosting food, leaving no mess. The new range also includes:
  New and improved feed range, featuring brand new products including Peckish Complete Suet Bites and Peckish Daily Goodness Peanut Boost, an extra high protein kibbled peanut blend.

  New feeder offering, including Peckish ready filled Easy Feeders, perfect for impulse seed sales.
The new look range will be supported by newspaper, specialist press and digital advertising. Plus consumers will get a chance to get in on the action with Go Wild with Peckish, an autumn half-term activity held at garden centres up and down the UK.
Wendy French, Senior Marketing Manager for Westland Horticulture, said: “Feed Peckish products to your garden birds and you’ll be treated to an amazing performance every single day.

“A gala in your garden of the fittest, finest birds swooping, looping, dancing and diving. Sit back and watch the show!”

Find out more by logging on to www.peckishbirdfood.com

Go Wild with Peckish returns to garden centres for 2016

westland colourPeckish will once again be swooping in to give garden centres a major footfall boost this October half-term.

The leading bird food brand is calling on garden centres to host the Go Wild With Peckish campaign, which encourages families to unplug from their digital devices for a day and take part in fun bird related activities. Research shows the average young adult packs a staggering 14 hours of media consumption into 9 hours of the day by ‘media multi- tasking*’.

Each garden centres that signs up to the Go Wild With Peckish campaign will be added to the Peckish website postcode tracker www.peckishbirdfood.com/gowild which signposts families to their closest location to take part in the event.

Go Wild With Peckish - 2015Garden centres hosting the ‘Go Wild With Peckish’ events will be given an activity pack, which includes guidance on holding activities to increase footfall, such as fun bird feeder and energy ball making sessions, and a bird spotting activity where giant cut out bird characters guide customers around the store. Goodie bags, including money-off coupons will also be provided for garden centres to issue to participants. The trade website will also include copies of downloadable items, guidance and other resources.

Wendy French, Senior Marketing Manager for Peckish, said: “Garden centres taking part get a real boost from increased footfall and customer participation in activities and giveaways. Plus, we encourage a future generation to take time out of their technology filled lives to develop a passion for feeding the birds.

 

“Last year we had an overwhelming response, over 100 garden centres up and down the UK and Ireland took part in this event. To ensure you have extra customers flying through the door this half-term, sign up for the event at www.trade.gardenhealth.com or email joingowild@gardenhealth.com

Watch them flock to the NEW Peckish range!

westland colourBirds and customers can’t get enough of the new Peckish range, set to be launched in May and in stores from August.

The new range will fly off the bird tables, and it’ll fly off your shelves just as fast!

Striking new pack designs are sure to catch the eye of shoppers, plus there’s a whole host of new and exciting products and merchandising to drive participation and sales, including:

  • New and improved feed range, feature brand new products including Peckish Complete Suet Bites and Peckish Daily Goodness Peanut Boost, an extra high protein kibbled peanut blend
  • New feeder offering, including Peckish ready filled Easy Feeders, perfect for impulse seed sales
  • New and improved merchandising solutions, designed to interrupt shoppers, educate and draw attention to the range

Headlining the range are the new Peckish Complete Energy Balls. These unique, specially developed no-mess balls, packed full of 12 high quality ingredients, deliver an all in one energy boosting food. They are enriched with 28% more energy and fat* and unlike many current suet balls, contain no waste materials and fillers, just pure Peckish goodness.

Peckish Complete Energy Balls are sold in eye-catching packaging and as a launch promotion, a free energy ball feeder designed to entice consumers into trying the product for the first time.

This is the first of many leading edge products to be produced at the new Westland suet facility in Driffield. Using manufacturing technology, the new suet range has been carefully produced and field tested to encourage wider bird life and ensure nutritional excellence.

Peckish BinocularsLorron Bright, Nutritional Technologist for Westland, said: “This unique blend of seeds give a unique texture proven through field trials to attract a greater variety of birds, including smaller, more colourful species such as blue tits and songbirds.

“Also, our Peckish Complete Energy Balls are the only energy balls to be enriched with the extra energy of a 12 seed blend, plus Calvita, a supplement unique to Peckish, which enhances plumage colour and promotes healthier brighter birds!”

Wendy French, Senior Marketing Manager for Westland Horticulture said: “The Peckish brand has a fun and vibrant personality, making it ideal to entice more people into feeding the birds.

“This brand new look and product offering will really stand out on shelf, making it even easier for customers to spot Peckish products and more importantly, put them in their basket!”

Peckish has the pulling power to keep birds and customers coming back for more, so be sure to contact your local Westland representative to book your order today.

WACKY AND WONDERFUL NEW BIRD FEEDERS FROM VEGTRUG

 

veg trugVegTrug, the original, self contained, raised, innovative vegetable planter company has launched a colourful range of funky new Tweetie Pad bird boxes and Tweetie Feeder bird tables.  Combining all the eco and style positioning of the original iconic VegTrug range, the products come in a choice of natural wood or bright colours ideal for any style of garden.  Each product offers a choice of four shades– natural, red, yellow and white for the Tweetie Feeder and natural, pale pink / grey, orange and lime for the Tweetie Pad.

veg trug pad pinkMade from 100% sustainable FSC plantation grown cedar, the products combine fun and style, as well as providing an attractive focal point for encouraging wild birds to share the garden.  Both products have recommended retail prices of £39.99 including fixings.

For stockists of the Tweetie range please visit the website www.vegtrug.com

veg trug feeder

Offers for National Nest Box Week

scotts-solus-brands-logoChapelWood, the specialist supplier of products and food for wild garden birds, is celebrating National Nest Box Week (NNBW) with some special offers for retailers.

Natural nest sites for birds, such as holes in trees or old buildings, are disappearing fast as gardens are tidied up and old houses are repaired. By taking part in NNBW, retailers have the opportunity to contribute to bird conservation, while giving their customers the pleasure of observing any breeding birds that are attracted to their nest boxes. Different bird species need different types of nest box.ChapelWood Silver Birch Nest Box

ChapelWood’s special offers will help retailers make the most of the national activities and publicity of NNBW, and allow them to set up their own special offers and promotions at this traditionally quiet time of year.

Some of the products on offer are: the Classic Robin Nest Box, SRP £4.99, reduced from £5.99; the Silver Birch Nest Box, SRP £7.99, reduced from £9.99; and the Woodpecker Nest Box, SRP £19.99, reduced from £22.99.

The Silver Birch Nest Box is ideal for most garden birds, has been carved from a silver birch tree and has thick walls for insulation. The Classic Robin Nest Box is open fronted for robins and made from thick-cut FSC pine for insulation. The Woodpecker Nest Box is also made from thick-cut FSC pine and has a part-excavated frontage, which is particularly enticing to woodpeckers.ChapelWood Natural Woodpecker Nest Box

We also have some fabulous, colourful National Nest Box Week POS, which is available to retailers who take out deals on these nest boxes.

To take advantage of these great offers, contact our sales office on 01905 798666 or speak to your local sales representative. Find your sales representative

National Nest Box Week

National Nest Box Week starts on Valentine’s Day, February 14, and runs until February 21. So share your love with Britain’s wild garden birds and do something to help them during this critical time.

NNBW is organised by the British Trust for Ornithology (BTO). To find out more, visit the BTO website

Peckish calls on garden centres to help families switch off this half term

westland colourPeckish is calling on garden centres to partner with them to launch a new campaign for the wild bird season. The campaign, Go Wild With Peckish, encourages families to unplug from their digital devices for a day, in support of Britain’s feathered friends. It will provide entertaining activities for garden centres nationwide to run, keeping retailers and families alike feeling chirpy.

Recent research* shows the average UK adult now spends more time using media than they do sleeping, and by ‘media multi-talking’ young adults pack a staggering 14 hours of media consumption into 9 hours of the day. It’s now so difficult to switch off that nearly a third of working adults carry out work on holiday.

As part of Go Wild With Peckish, the brand is providing garden centres with an activity pack to help give Britain’s wild birds a hand during half-term. The pack includes guidance on activities to increase footfall, such as fun bird feeder and fat ball making sessions, and a bird spotting activity where giant cut out bird characters guide customers on a journey around the store. Goodie bags will also be provided for garden centres to issue to participants.

PrintA major drawing competition is also running through garden centres and the Peckish website. Children who bring the wild birds in their garden to life through creative drawings can win prizes including a family day out and Peckish hampers. The Peckish website will also be packed with downloadable activities to help families connect with nature during half-term and bring more birds into their garden. Likewise, the trade website will include downloadable items and support for garden centres looking to hold the activities in their store.

Rachael Dickinson, Senior Brand Manager at Peckish said: “We’re encouraging families to turn off their screens for a day during half-term and spend time together enjoying and learning about nature. Technology really helps us fit a lot into our lives, but it’s also important to make time to switch off. The British wild bird population is in decline, so Go Wild With Peckish aims to be fun-filled whilst also encouraging future generations to do their best to help out wild birds thrive.

“We’ve had a fantastic response from our garden centre partners to Go Wild With Peckish. They’ll receive a real boost from the increased footfall and customer participation in the activities and giveaways. To ensure they have extra customers flying through the door this half-term, garden centres should sign up at www.trade.gardenhealth.com or by emailing joingowild@gardenhealth.com.”