Mr Fothergill’s Launches David Domoney Seeds for Grow-Your-Own Newcomers

Following the success of continued partnerships with the likes of the RHS, RSPB, Sarah Raven and Jekka McVicar, Mr Fothergill’s has teamed up with celebrity gardener David Domoney for 2018, with the launch of David Domoney’s Get Growing seed range.

Aimed at newcomers to grow-your-own, the collection includes 66 of the most popular vegetable varieties and 10 easy to use seed mats and tapes. Packet backs offer simple, jargon-free instructions and a QR code links to further ‘on the spot’ advice from David.

Packet fronts employ easy reference icons designed to sell the simplicity of the products. In store, the stand-alone range is displayed A to Z, and uniquely includes smaller pea and bean packets more suited to smaller scale growing and beginner gardeners than traditional pea and bean packaging.

The targeted range joins Mr Fothergill’s growing portfolio of retail seed concepts aimed at specific consumer groups and skill levels. Segmented ranging has increased market share for the Suffolk seed firm in recent years, and this looks set to continue with further launches and product development in the pipeline for 2018 and beyond.

Mr Fothergill’s Retail Marketing manager, Ian Cross, said: “Beginner gardeners can be overwhelmed when faced with the full Mr Fothergill’s retail range for the first time. The David Domoney Get Growing range offers tried and tested vegetable varieties, backed by a trusted face of gardening. Newcomers can now make a quick and informed buying decision from a honed offering that is just for them. We’re increasingly seeing targeted ranges hitting the right spot with consumers, and our retail customers are seeing stronger sales as a result.”

David Domoney adds: “I am delighted to be working with the team at Mr Fothergill’s. Growing seeds is such great fun, and I want my range to encourage many more budding gardeners to get growing from seed. Whether garden experts or first-timers connecting with a plant, the moment seed germinates is a special experience that everyone should enjoy.”

The David Domoney seed range joins an RHS endorsed AGM collection and a premium Optigrow treated seed range as the key Mr Fothergill’s launches for the 2018.

Visit www.mr-fothergills-trade.com to build your retail seed offering for the season ahead.

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